Samantha B.

Hey, I’m Sam. I’m a Brooklyn-based digital marketer with 15+ years of experience building lifecycle marketing and CRM systems that drive measurable revenue growth. I specialize in customer lifecycle strategy, marketing automation, CRM architecture, and revenue operations. My focus is connecting acquisition, nurture, sales, and retention into one cohesive system that scales. I started my career in paid acquisition at Gannett (now G/O Digital), managing 40+ accounts and over $50K in monthly spend across Google and Meta. From there, I moved into brand and community growth roles with the Arizona Diamondbacks (top 3 in MLB fan engagement, +300% Twitter growth) and Elio Motors, where I helped grow a passionate national audience from 48K to 160K followers through content, social media, and real-time engagement. In recent years, my work has centered on B2B growth and CRM-driven lifecycle marketing. At Aligned Energy and CharityEngine, I led marketing automation, lifecycle stage design, lead scoring, pipeline architecture, paid media strategy, ABM campaigns, and revenue reporting. At CharityEngine, I rebuilt high-intent nurture workflows that increased demo conversion from 2% to 6%, tripling monthly bookings. I’m platform fluent across HubSpot, Salesforce-connected environments, automation tools like Zapier, and integrated paid media ecosystems. But the platform is secondary. What matters is clean data architecture, strong segmentation logic, and automation tied directly to revenue outcomes. I design the strategy and execute the build. From lifecycle workflows and CRM cleanup to paid media campaigns, social growth strategy, content development, and reporting dashboards, I help teams turn fragmented marketing efforts into scalable revenue engines. What I help with: - Lifecycle marketing strategy & automation - CRM management & optimization - Marketing operations & RevOps alignment - Paid media (Google, LinkedIn, Meta) - Social media growth & content strategy - Email marketing & nurture sequences - ABM & personalization - Reporting, attribution & performance analysis If you’re looking for someone who can own the lifecycle, structure your CRM properly, and drive acquisition and content that fuels it, I’d love to help.