Debbie W.

-- COMPLIMENTARY DISCOVERY CALL -- Let's see if we are a good fit! Hi, I'm a 🏅Top Rated Plus Fractional CMO, Marketing Strategist, and growth and marketing operations leader! I help founders and leadership teams overcome stalled growth, clarify messaging and positioning, align marketing and sales, optimize digital strategy, improve lead generation, and build scalable systems that drive sustainable revenue. ✅ HOW I WORK (Retainer or project based) - Marketing and Sales Assessment -- what's working, what's not working (if needed) - Develop/optimize an integrated marketing and sales strategy (90 day plans) - Build and/or manage and mentor your marketing team - Ongoing Team & vendor management - Campaign performance review, analysis, and marketing strategy plans (90 day intervals) ✅ INDUSTRY EXPERIENCE: B2B & DTC Healthcare, Health & Wellness, Med-Tech, SaaS, Professional Services (Finance, Law), CPG, Oil & Gas, Media, Real Estate, Industrial Services and more. Corporate marketing leadership and digital marketing agency strategist and account manager experience. ✅ RECENT CLIENT SUCCESSES: • Successfully orchestrated the rebranding, website redesign, and integrated GTM campaign of a reputable, long standing B2C/B2B business, modernizing their brand while keeping their well-known brand image intact and boosting their organic web traffic 110% within 6 months. • Effectively optimized an digital marketing agency operations by analyzing team productivity, developing more efficient SOPs, time tracking, and ensuring that monthly retainer proposals matched number of hours needs to deliver the work resulting in a revenue lift of 25%. • Increased a B2B services company’s monthly leads 100% by focusing and optimizing paid search efforts on their core service, including identifying their ideal customer audience, targeting main service regions, optimizing ad copy based on keyword research, and reallocating their existing budget. • Successfully managed a Hubspot CRM implementation of a B2B services company effectively integrating marketing, sales, service, and ERP systems resulting in streamlined operations, improved customer service response times, and improved marketing and sales ROI. • Spearheaded a comprehensive GTM integrated campaign to drive patient traffic to our newly opened micro-hospitals by utilizing a mix of digital and traditional media, effectively generating strong awareness and a significant increase in patient visits within the first two months of operation. • Successfully managed a company website re-design of a B2B services business increasing their online ranking for key search terms within 30 days. 👩🏻‍⚖️ MARKETING LEADERSHIP: - Assessment and audit of current marketing strategy and tactics - Branding, messaging, positioning & client/customer personas - Integrated, multi-channel marketing strategy development, management, and editorial calendars - Marketing campaign management and optimization - Marketing team leadership and project management of marketing execution (web, email, social, paid ads, SEO, analytics, copywriting, branding, sales collateral.) - Marketing tech stack assessment and recommendations - Monthly data analysis, ROI analysis, reporting - Marketing budget allocation - Content marketing strategies - Paid ads strategies - Social media strategies - Email marketing strategies 🏆 OPERATIONS LEADERSHIP: - Scale marketing operations with repeatable GTM workflows and cross-functional cadence. - Optimize MarTech and analytics to improve execution speed and reporting. - Build KPI dashboards and turn insights into conversion gains. - Improve CRM and lead management to strengthen marketing-to-sales alignment. - Lead and develop teams through hiring, coaching, and performance management. - Manage agencies and vendors to deliver on-time, on-brand campaigns. - Manage internal team projects to hit client deadlines, track time by deliverable, and improve engagement profitability. - Drive operational rigor in planning, resourcing, and QA to speed execution. 🖥️ TECHNICAL SKILLS • AI software (Chat GPT, Claude, and many others.) • Google Workspace and Office 365 (Word, PowerPoint, Excel) • CRM: HubSpot Marketing & Sales Hub, Salesforce, Zoho • CMS: WordPress, Big Commerce, Squarespace • Marketing Automation & Email Marketing: HubSpot, Klayvio, Pardot, Zoho • Social: Facebook, Instagram, X, LinkedIn, YouTube, Pinterest • SEO/Reputation Management: Google Search Console, Bright Local, SEMrush • Project Management: Asana, Monday, TeamWork, Basecamp, Slack, Click Up, Smartsheet • Analysis: Google Analytics GA4, Agency Analytics