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Francesca I.

Francesca I.

Healthcare Social Media Strategist | Content & AI Creative

Healthcare marketing requires more than consistent posting. It requires understanding your audience, communicating complex health information clearly, and creating content that supports real business goals. I'm a Registered Nurse and Midwife (RN, RM, BNSc) and healthcare marketing strategist who helps healthcare brands develop content strategies, educational campaigns, social media content, and creative marketing that build trust and support growth. I combine clinical knowledge with marketing strategy to create content that connects with patients, supports business goals, and strengthens your brand. Here's how I support healthcare brands: ✅ Healthcare marketing strategy ✅ Social media management (LinkedIn, Instagram, Facebook & TikTok) ✅ Healthcare content strategy & patient education ✅ Executive & founder personal branding ✅ LinkedIn thought leadership ✅ Short-form video editing & healthcare graphics ✅ Email marketing & campaign management ✅ Lead generation using LinkedIn Sales Navigator & Apollo ✅ Partnership outreach to MCOs, providers, referral partners, and healthcare organizations ✅ CRM management and lead nurturing using Zoho CRM Industries I've supported • Primary Care • Mental Health • Therapy & Rehabilitation • Home Care • Women's Health • Rheumatology • HealthTech • Medical Education Why clients hire me As a registered nurse, I understand healthcare from both clinical and marketing perspectives. I create accurate, patient-friendly content while developing strategies that help healthcare organizations increase visibility, build credibility, and foster meaningful relationships. I also leverage AI tools to streamline research, content creation, design, and video production while ensuring every deliverable is customized to your brand and reviewed for quality. If you're looking for a healthcare marketing partner who understands your industry and can help grow your brand through strategic marketing, engaging content, and relationship-driven outreach, I'd love to discuss your project. Let's build a healthcare brand people trust.

🇳🇬Abuja, Nigeria$25/hr100% JSS4.55 (11)Since Jan 2022

Earnings and projects

MRR
$298

Last 6 months ÷ 6

World#98,546 / 412k
🇳🇬Country#3,197 / 13.8k
Revenue, last 30 days
$29

Last 6 months: $1.8k

World#102,143 / 412k
🇳🇬Country#3,542 / 13.8k
Total earnings
$15k

Billed in all: $16k

World#162,664 / 412k
🇳🇬Country#2,826 / 13.8k
Per project
$755

$255 in the last 6 months

World#146,380 / 412k
🇳🇬Country#2,866 / 13.8k
Projects, last 6 months
7

Across 8 contracts

63% fixed37% hourly
World#28,826 / 412k
🇳🇬Country#1,903 / 13.8k
Projects in all
20

Across 27 contracts

26% fixed74% hourly
World#133,447 / 412k
🇳🇬Country#4,077 / 13.8k

Earnings, last 30 days

$15.8k+$29 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$15.7k$15.8k$15.9kOct 8Oct 23Nov 7

Skill rankings: Top 19% in Health & Fitness

Ranked by MRR among everyone on Upwork with the skill.

  1. #9NotebookLM28 freelancers · 🇳🇬 #1Top 32%
  2. #12google flow30 freelancers · 🇳🇬 #2Top 40%
  3. #88Social Media Audience Research292 freelancers · 🇳🇬 #8Top 30%
  4. #222Health & Fitness1,145 freelancers · 🇳🇬 #18Top 19%
  5. #373Health & Wellness1,614 freelancers · 🇳🇬 #29Top 23%
  6. #578AI Content Editing1,630 freelancers · 🇳🇬 #42Top 35%
  7. #874Social Media Strategy2,932 freelancers · 🇳🇬 #68Top 30%
  8. #1,281AI Content Creation3,795 freelancers · 🇳🇬 #81Top 34%