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Hilda R.

Hilda R.

Creative Strategist | Performance Marketing Growth | Audit Management

Ready to take your marketing to a strategic, performance-driven level? 🚀 I’m a Creative Strategist and Marketing Lead with 8+ years of experience across luxury hospitality, travel, e-commerce, tech, service-based apps, B2B & B2C markets. I specialize in building, auditing, and scaling marketing systems—turning insights into clear strategies that drive measurable growth. I don’t just execute marketing—I analyze, position, and optimize it. From creative strategy and messaging to full-funnel performance, I help brands understand what’s working, what’s not, and how to improve it. What I bring: Creative strategy for paid social & search (Meta, Google, LinkedIn, Snapchat) Marketing audits (funnels, creatives, messaging, positioning) Performance-focused copywriting & ad concepts Clear creative direction for designers and content teams Full-funnel thinking: awareness → conversion → retention Career highlights: 🌟 Grew Instagram following by 103% for Four Seasons Hotel Alexandria 🌟 Increased e-commerce sales by 75% in 3 months (KSA market) 🌟 Generated 800+ targeted visitors and 30+ qualified leads with $500 budget (B2B niche) Background: Started in luxury hospitality with Four Seasons (PR & brand positioning), then expanded into high-growth environments—leading marketing strategy, social media, and performance campaigns across industries. If you’re looking for someone who can audit your current marketing, build a clear strategy, and guide execution with performance in mind, I’m here to help.

🇺🇸Miami, United States$35/hr95% JSS4.87 (8)Since Jan 2022

Earnings and projects

MRR
$151

Last 6 months ÷ 6

World#123,216 / 412k
🇺🇸Country#16,979 / 62.1k
Revenue, last 30 days
$969

Last 6 months: $903

World#43,750 / 412k
🇺🇸Country#6,491 / 62.1k
Total earnings
$26k

Billed in all: $27k

World#119,633 / 412k
🇺🇸Country#20,364 / 62.1k
Per project
$1.9k

$452 in the last 6 months

World#80,420 / 412k
🇺🇸Country#13,528 / 62.1k
Projects, last 6 months
2

Across 3 contracts

0% fixed100% hourly
World#88,918 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
14

Across 15 contracts

53% fixed47% hourly
World#168,283 / 412k
🇺🇸Country#24,151 / 62.1k

Earnings, last 30 days

$27.2k+$969 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$26.0k$26.5k$27.0k$27.5kOct 8Oct 23Nov 7

Skill rankings: Top 24% in Content Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #16Snapchat60 freelancers · 🇺🇸 #3Top 27%
  2. #347Brand Marketing1,198 freelancers · 🇺🇸 #102Top 29%
  3. #706Instagram Ad Campaign1,727 freelancers · 🇺🇸 #86Top 41%
  4. #749Content Management2,310 freelancers · 🇺🇸 #115Top 32%
  5. #829Influencer Marketing2,463 freelancers · 🇺🇸 #134Top 34%
  6. #848Storytelling2,569 freelancers · 🇺🇸 #192Top 33%
  7. #1,437TikTok4,101 freelancers · 🇺🇸 #169Top 35%
  8. #2,253Instagram7,103 freelancers · 🇺🇸 #251Top 32%