Hilda R.
Creative Strategist | Performance Marketing Growth | Audit Management
Ready to take your marketing to a strategic, performance-driven level? 🚀 I’m a Creative Strategist and Marketing Lead with 8+ years of experience across luxury hospitality, travel, e-commerce, tech, service-based apps, B2B & B2C markets. I specialize in building, auditing, and scaling marketing systems—turning insights into clear strategies that drive measurable growth. I don’t just execute marketing—I analyze, position, and optimize it. From creative strategy and messaging to full-funnel performance, I help brands understand what’s working, what’s not, and how to improve it. What I bring: Creative strategy for paid social & search (Meta, Google, LinkedIn, Snapchat) Marketing audits (funnels, creatives, messaging, positioning) Performance-focused copywriting & ad concepts Clear creative direction for designers and content teams Full-funnel thinking: awareness → conversion → retention Career highlights: 🌟 Grew Instagram following by 103% for Four Seasons Hotel Alexandria 🌟 Increased e-commerce sales by 75% in 3 months (KSA market) 🌟 Generated 800+ targeted visitors and 30+ qualified leads with $500 budget (B2B niche) Background: Started in luxury hospitality with Four Seasons (PR & brand positioning), then expanded into high-growth environments—leading marketing strategy, social media, and performance campaigns across industries. If you’re looking for someone who can audit your current marketing, build a clear strategy, and guide execution with performance in mind, I’m here to help.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $903
Billed in all: $27,210$27k
$452 in the last 6 months
Across 3 contracts
Across 15 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Content Writing
Ranked by MRR among everyone on Upwork with the skill.
- #16Snapchat60 freelancers · 🇺🇸 #3Top 27%🇺🇸#3 of 10
- #347Brand Marketing1,198 freelancers · 🇺🇸 #102Top 29%🇺🇸#102 of 408
- #706Instagram Ad Campaign1,727 freelancers · 🇺🇸 #86Top 41%🇺🇸#86 of 208
- #749Content Management2,310 freelancers · 🇺🇸 #115Top 32%🇺🇸#115 of 441
- #829Influencer Marketing2,463 freelancers · 🇺🇸 #134Top 34%🇺🇸#134 of 437
- #848Storytelling2,569 freelancers · 🇺🇸 #192Top 33%🇺🇸#192 of 667
- #1,437TikTok4,101 freelancers · 🇺🇸 #169Top 35%🇺🇸#169 of 589
- #2,253Instagram7,103 freelancers · 🇺🇸 #251Top 32%🇺🇸#251 of 952