Muhammad Shahbaz A.

Digital Marketing strategist | Social Media & Klaviyo Specialist

A Digital Marketing Specialist helps with the development, execution, and optimization of an entire marketing strategy. As a Social Media & Email Marketing professional, I have excellent experience of running ads with tracking website conversion actions with Google Analytics, particularly for the new Facebook Pixel IOs 14 upgrade difficulties and also setting up lead generation campaigns. I can help you identify your goals, provide you a complete and customized marketing strategy. This will assist your company in expanding its online presence across all social media platforms. 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 ✔️ Conduct a brand audit and define its tactics. ✔️ Market and customer research ✔️ Developing a content marketing calendar. ✔️ Plan and manage social media platforms ✔️ Identify consumer trends ✔️ Campaign measurements and analytics. ✔️ Come up with new growth strategies ✔️ Design and implement email marketing campaigns ✔️ Competitive analysis 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ✔️ Develop a planning calendar using keyword and contents trends. ✔️ Create, publish and share contents on Instagram, Facebook, Twitter, LinkedIn etc. ✔️ Mange accounts and track contents performance using Facebook insights. ✔️ Assisted with other team members with suggestions for improvements in contents. ✔️ Proper hashtags research, interact with followers. ✔️ Connected with influencers to increase the reach of company posts. ✔️ Improve by analyzing social media metrics, insights. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ✔️ Audit on-going campaign's. ✔️ Create a customer persona. ✔️ Setup paid ads, optimizations campaigns, and ongoing management. ✔️ Google Analytics basic set up ✔️ Install tracking pixels ✔️ Create custom and lookalike audiences. ✔️ Campaigns with A/B testing. ✔️ The targeting is extremely advanced ✔️ Ecommerce leads generation campaigns. ✔️ Full tracking of customer acquisition, behavior, and conversion. ✔️ Optimize campaign for better ROAS. 𝐊𝐥𝐚𝐯𝐢𝐲𝐨 𝐀𝐜𝐜𝐨𝐮𝐧𝐭𝐬 𝐒𝐞𝐭𝐮𝐩 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 ✔️ Klaviyo integration and account setup ✔️ Create marketing strategy ✔️ Klaviyo custom email templates ✔️ Email copywriting with conversion subject line. ✔️ Lead Generation popup / signup form ✔️ Advanced 12 Flows Setup (Loyal flows. cross sell, post purchase etc.) ✔️ Execute A/B tests ✔️ Proofread campaigns for grammar, spelling and clarity ✔️ Analyze campaigns performance and work on improvement. ✔️ Create segments for optimal delivery and conversion rates. 𝐅𝐚𝐦𝐢𝐥𝐢𝐚𝐫 𝐰𝐢𝐭𝐡 ☑️ Goggle analytics ☑️ Google trends ☑️ Facebook business manager ☑️ LinkedIn business manager ☑️ Facebook business suite and creator studio ☑️ Google data studio ☑️ Trello ☑️ Canva ☑️ Hubspot ☑️ Klaviyo ☑️ Google and MS office 𝗪𝗵𝘆 𝗺𝗲? - Experience in organic/ paid marketing. - Prefer mid-long term projects - Strong analytical, problem-solving and presentation skills. - Excellent time-management and multitasking skills - Extensive knowledge of Facebook policies. - Know how to set up campaigns and check them to meet KPIs. - Copyrighting skills to write a compelling copy in the ad description. Still have any questions, feel free to contact me. I will be more than happy to answer any of your questions. - Shahbaz