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Chinasa F.
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Chinasa F.

B2B SaaS Product & Content Marketing Manager | Positioning, GTM & SEO

Your AI or B2B SaaS platform might be genuinely good, but if your messaging isn't clear, buyers will skim technical jargon and leave without requesting a demo. Or maybe people are signing up for trial accounts, but somewhere between "I created an account" and "I understand why this is worth paying for," they disappear. That is where I come in. As a B2B SaaS Content Marketing Specialist and Product Marketing Manager, I work with SaaS founders, growth teams, and product marketing leaders to execute end-to-end Marketing Strategy, fix leaky funnels, clarify brand positioning, and turn complex features into high-converting Lead Generation engines. Whether you need data-driven Market Research, high-intent Content Writing, strategic Copywriting, or full-funnel Marketing Automation, I align every piece of your growth engine to generate qualified pipeline. This is Where the Breakdown Usually Happens: 1. The Positioning Gap Your product value makes complete sense internally to your engineering team, but it doesn't translate into the landing page Copywriting, Sales decks, or comparison pages your prospects actually experience during their buying journey. 2. The Content & Search Gap You’re publishing articles, but they lack deep Market Analysis. They fail to rank for high-intent buyer searches on Google via Search Engine Optimization (SEO)—or show up in AI search answers on ChatGPT, Claude, and Perplexity (AEO). 3. The Visual & Creative Gap Static text and screenshots aren't enough for modern B2B Marketing. Without dynamic visual teasers, high-impact Graphic Design, or clear feature walkthroughs, prospects can't envision how your software solves their daily workflow pain. 4. The Disconnected Funnel You have active ads, social posts, and email sequences running via Marketing Automation tools. Everything looks reasonable on its own—it just doesn't work together as a cohesive Internet Marketing journey that leads to demo requests or paid conversions. Verified Growth Results: Here is what happens when Product Marketing, Content Strategy, and distribution align: ➡️ 451+ Demo Requests in 14 Days: Generated through a synchronized cold outreach and product-led Content Marketing strategy. ➡️ +49% Increase in Trial Sign-Ups: Achieved by rewriting landing page value propositions and optimizing Social Media Marketing channels. ➡️ 30+ Active Users in 3 Days: Secured for a newly launched AI product through targeted positioning, A/B Testing, and GTM launch messaging. How I Can Help Your Product Grow: 📌 Product Marketing, Positioning & Market Research Comprehensive ICP research, Market Analysis, customer pain point mapping, and core value propositions Competitive differentiation, Sales battlecards, and comparison messaging Go-To-Market (GTM) launch plans, feature rollouts, and Project Management for smooth execution 📌 Product-Led Content Marketing & BOFU Search Strategy (SEO & AEO) High-intent Content Writing, Search Engine Optimization (SEO), and Answer Engine Optimization (AEO) to ensure your brand gets cited in LLM search outputs Strategic LinkedIn thought leadership and organic Internet Marketing to build category authority and generate inbound leads 📌 Landing Page Copywriting & Funnel Optimization Homepage positioning and high-converting landing page Copywriting Funnel diagnosis, messaging experiments, A/B Testing, and trial-to-paid optimizations Sales enablement assets, pitch decks, product one-pagers, and objection-handling guides 📌 AI Product Demos, Graphic Design & Launch Creatives 30–60 second AI product teasers and feature walkthroughs (using Google Flow, Higgsfield, and CapCut) Custom Graphic Design assets, motion graphics, and visual showcases for launches on Product Hunt, LinkedIn, and X The point isn't just to produce more articles, record more videos, or run uncoordinated campaigns. It's to execute a structured Marketing Strategy that makes it effortless for your ideal buyer to understand your SaaS product, choose it over alternatives, reach value quickly, and convert into revenue. If your current marketing isn't generating the demo volume or trial conversions you expect, where in the journey are you seeing buyers fall away? Send me a message with a link to your website or product. Tell me what you're building and where the current bottleneck is, and I'll share what I would look at first.

🇳🇬Port Harcourt, Nigeria$27/hr100% JSS5.00 (3)Since Jan 2022
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Earnings and projects

MRR
$92

Last 6 months ÷ 6

World#137,058 / 412k
🇳🇬Country#5,374 / 13.8k
Revenue, last 30 days
$98

Last 6 months: $552

World#92,727 / 412k
🇳🇬Country#3,123 / 13.8k
Total earnings
$20k

Billed in all: $21k

World#141,441 / 412k
🇳🇬Country#2,253 / 13.8k
Per project
$2.2k

$110 in the last 6 months

World#71,728 / 412k
🇳🇬Country#1,159 / 13.8k
Projects, last 6 months
5
40% fixed60% hourly
World#41,746 / 412k
🇳🇬Country#2,705 / 13.8k
Projects in all
9
56% fixed44% hourly
World#212,268 / 412k
🇳🇬Country#7,852 / 13.8k

Earnings, last 30 days

$20.9k+$98 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$20,800$20,850$20,900$20,950Oct 8Oct 23Nov 7

Skill rankings: Top 27% in Copywriting

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  8. #805Internet Marketing2,544 freelancers · 🇳🇬 #51Top 32%