Skip to content
BackNov 8
Alishba A.
Upwork badge

Alishba A.

Brand Identity Designer | Logo Design, Branding & Brand Guidelines

Brand Identity Designer | Logo Design | Branding | Brand Guidelines Your brand has seconds to make a first impression. Does your visual identity make the right one? I help startups, entrepreneurs, and growing businesses create memorable logos, distinctive brand identities, and professional branding systems that communicate their value, build trust, and stand out in competitive markets. I'm Alishba Nadeem, a Logo Designer and Brand Identity Designer with a 100% Job Success Score on Upwork. I specialize in custom logo design, visual identity development, complete branding, rebranding, brand guidelines, and packaging design. Whether you're launching a business, redesigning an outdated logo, or building a complete brand identity, I create thoughtful, versatile designs that work across websites, social media, packaging, stationery, and print. ▌ MY LOGO DESIGN & BRANDING SERVICES 01. LOGO DESIGN & LOGO REDESIGN - Custom, modern, minimalist, luxury, and corporate logo design - Wordmarks, logotypes, monograms, lettermarks, and logomarks - Abstract, geometric, emblem, and combination mark logos - Logo redesign, refinement, vectorization, and logo variations - Professional vector files for digital and print applications 02. BRAND IDENTITY & VISUAL BRANDING - Complete brand identity design and development - Primary and secondary logos, submarks, and brand symbols - Brand color palettes, typography, patterns, and iconography - Visual identity systems and creative direction - Startup branding, business branding, and corporate identity - Business cards, stationery, and branded marketing materials 03. BRAND GUIDELINES & BRAND STYLE GUIDES - Professional brand books and visual identity guidelines - Logo usage rules, clear space, and logo variations - Brand colors, typography, and graphic elements - Brand applications and consistency guidelines - Brand style guides for digital and print use 04. BRANDING & REBRANDING - New business branding and startup brand development - Rebranding, brand refresh, and logo modernization - Corporate brand identity and visual repositioning - Brand positioning and visual creative direction 05. PACKAGING & LABEL DESIGN - Product packaging and label design - Food, beverage, beauty, wellness, and ecommerce branding - Packaging mockups and branded product presentations - Consistent packaging and marketing collateral ▌ WHY CLIENTS WORK WITH ME ✔ 100% Job Success Score — Positive client experiences and a commitment to quality. ✔ Custom, thoughtful designs — Visual identities developed around your business, audience, and goals. ✔ Brand consistency — Cohesive design across logos, packaging, social media, and marketing materials. ✔ Clear communication — Collaborative feedback, careful refinements, and attention to detail. ✔ Professional deliverables — Organized, editable source files and brand assets prepared for your needs. ▌ WHAT MY CLIENTS SAY ⭐⭐⭐⭐⭐ "Alishba is very talented and does an excellent job. She never lets you down and if a mistake happens she fixes it." ⭐⭐⭐⭐⭐ "Even though our project was small, it was far from easy. Alishbe executed it flawlessly. We highly recommend her and completely trust her ability to deliver great work." ▌ MY BRAND DESIGN PROCESS - Discovery: Understanding your business, audience, competitors, and branding goals. - Creative Direction: Exploring logo concepts, typography, color palettes, and visual styles. - Design Development: Creating and developing your selected logo or brand identity direction. - Refinement: Improving the design through feedback and agreed revisions. - Final Delivery: Providing approved logos, branding assets, and editable files included in your project. ▌ DESIGN TOOLS & FILE FORMATS Software: Adobe Illustrator | Adobe Photoshop | Adobe InDesign | Figma Deliverables: AI | EPS | SVG | PDF | PNG | JPG | Vector Artwork | Brand Guidelines | Brand Assets ▌ LET'S BUILD YOUR BRAND Need a modern logo, complete brand identity, professional brand guidelines, or a fresh new look for your business? Click "Invite to Job" or send me a message. Tell me about your business, project goals, and timeline. Let's create a brand identity that feels distinctive, professional, and truly yours. ▌ KEYWORDS & SPECIALIZATIONS Brand Identity Design | Logo Design | Logo Designer | Branding | Brand Identity | Brand Identity & Guidelines | Brand Guidelines | Brand Style Guide | Brand Book Design | Visual Identity | Visual Branding | Corporate Brand Identity | Corporate Branding | Brand Strategy | Brand Positioning | Rebranding | Brand Refresh | Custom Logo Design | Modern Logo Design | Minimalist Logo Design | Luxury Logo Design | Startup Branding | Business Branding | Logo Redesign | Logotype | Logomark | Wordmark | Monogram Logo | Abstract Logo | Versatile Logo Design | Packaging Design | Label Design | Graphic Design | Adobe Illustrator | Adobe Photoshop

🇵🇰Karachi, Pakistan$20/hr100% JSS5.00 (3)Since Jan 2022
GlobeUpwork

Earnings and projects

MRR
$173

Last 6 months ÷ 6

World#118,458 / 412k
🇵🇰Country#16,298 / 52.9k
Revenue, last 30 days
—

Read daily since Nov 3, under 30 days

Total earnings
$1.1k

Billed in all: $1.2k

World#387,807 / 412k
🇵🇰Country#48,855 / 52.9k
Per project
$270

$346 in the last 6 months

World#240,237 / 412k
🇵🇰Country#28,990 / 52.9k
Projects, last 6 months
3
33% fixed67% hourly
World#66,481 / 412k
🇵🇰Country#13,400 / 52.9k
Projects in all
4
50% fixed50% hourly
World#283,743 / 412k
🇵🇰Country#43,856 / 52.9k

Earnings, last 30 days

$1.2kNothing earned since Nov 3Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,120$1,140$1,160$1,180Nov 3Nov 6Nov 8

Tracked from Nov 3, 2026.

Skill rankings: Top 23% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #18Typography Guidelines47 freelancers · 🇵🇰 #3Top 38%
  2. #153Brand Book Design392 freelancers · 🇵🇰 #31Top 39%
  3. #168Brand Style Guide427 freelancers · 🇵🇰 #32Top 39%
  4. #214Rebranding520 freelancers · 🇵🇰 #41Top 41%
  5. #286Brand Positioning909 freelancers · 🇵🇰 #20Top 31%
  6. #348Visual Identity815 freelancers · 🇵🇰 #52Top 43%
  7. #568Corporate Brand Identity2,351 freelancers · 🇵🇰 #74Top 24%
  8. #687Brand Guidelines2,070 freelancers · 🇵🇰 #108Top 33%