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Yoedhistiera Poetra I.
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Yoedhistiera Poetra I.

Meta & Google Ads Media Buyer for DTC Brands and App SaaS

I manage about $150K a month in Meta, Google and TikTok ad spend for US DTC brands. In 3 months I scaled one footwear brand from $14K to $69K a month in spend and kept ROAS above 2.5. Before I bought media, I spent 4 years as a data analyst. So every account starts with the numbers: is the pixel firing correctly, where the funnel leaks, which ads are really driving purchases. Then I decide what to scale, what to cut, and which creative to test next. What I do: - Meta Ads setup, audits and scaling (CBO/ABO, Advantage+, broad targeting) - Google Ads Search and Performance Max, TikTok Ads - Creative strategy: weekly test plans, angle research, briefs for statics and UGC video - Tracking: Meta Pixel + CAPI, GA4, UTMs, finding attribution gaps - Landing page and checkout fixes that lift conversion rate - Reporting in Looker Studio, Metabase or SQL Results: - DTC footwear: 5x spend in 3 months ($14K to $69K/mo) at 2.5+ ROAS - Subscription app: cut cost per acquisition 20% in 3 months - SaaS: tripled free-trial conversion, from 10% to 30% I work best with DTC brands spending $10K+ a month on Meta who want a buyer who digs into the data, not just the dashboard. I'm in GMT+7, available 30+ hrs a week, and I overlap with US mornings and evenings. Send me your store URL and last month's spend, and I'll tell you the first 3 things I'd fix.

🇮🇩Tangerang, Indonesia$11/hr100% JSSSince Jan 2022

Earnings and projects

MRR
$264

Last 6 months ÷ 6

World#103,073 / 412k
🇮🇩Country#1,494 / 5,726
Revenue, last 30 days
$316

Last 6 months: $1.6k

World#73,208 / 412k
🇮🇩Country#1,086 / 5,726
Total earnings
$6.9k

Billed in all: $7.2k

World#228,020 / 412k
🇮🇩Country#2,422 / 5,726
Per project
$3.4k

$1.6k in the last 6 months

World#49,503 / 412k
🇮🇩Country#362 / 5,726
Projects, last 6 months
1
0% fixed100% hourly
World#128,096 / 412k
🇮🇩Country#2,284 / 5,726
Projects in all
2
0% fixed100% hourly
World#328,890 / 412k
🇮🇩Country#4,761 / 5,726

Earnings, last 30 days

$7.2k+$316 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6.8k$7.0k$7.2k$7.4kOct 9Oct 24Nov 8

Skill rankings: Top 20% in Tableau

Ranked by MRR among everyone on Upwork with the skill.

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  3. #441Tableau2,183 freelancers · 🇮🇩 #6Top 20%
  4. #516Looker Studio1,813 freelancers · 🇮🇩 #14Top 28%
  5. #553Creative Strategy1,968 freelancers · 🇮🇩 #8Top 28%
  6. #712TikTok Ad2,322 freelancers · 🇮🇩 #13Top 31%
  7. #742Ecommerce Marketing1,960 freelancers · 🇮🇩 #9Top 38%
  8. #833Google Analytics 42,201 freelancers · 🇮🇩 #7Top 38%