Yoedhistiera Poetra I.
Meta & Google Ads Media Buyer for DTC Brands and App SaaS
I manage about $150K a month in Meta, Google and TikTok ad spend for US DTC brands. In 3 months I scaled one footwear brand from $14K to $69K a month in spend and kept ROAS above 2.5. Before I bought media, I spent 4 years as a data analyst. So every account starts with the numbers: is the pixel firing correctly, where the funnel leaks, which ads are really driving purchases. Then I decide what to scale, what to cut, and which creative to test next. What I do: - Meta Ads setup, audits and scaling (CBO/ABO, Advantage+, broad targeting) - Google Ads Search and Performance Max, TikTok Ads - Creative strategy: weekly test plans, angle research, briefs for statics and UGC video - Tracking: Meta Pixel + CAPI, GA4, UTMs, finding attribution gaps - Landing page and checkout fixes that lift conversion rate - Reporting in Looker Studio, Metabase or SQL Results: - DTC footwear: 5x spend in 3 months ($14K to $69K/mo) at 2.5+ ROAS - Subscription app: cut cost per acquisition 20% in 3 months - SaaS: tripled free-trial conversion, from 10% to 30% I work best with DTC brands spending $10K+ a month on Meta who want a buyer who digs into the data, not just the dashboard. I'm in GMT+7, available 30+ hrs a week, and I overlap with US mornings and evenings. Send me your store URL and last month's spend, and I'll tell you the first 3 things I'd fix.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.6k
Billed in all: $7,228$7.2k
$1.6k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 20% in Tableau
Ranked by MRR among everyone on Upwork with the skill.
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