Aleena I.

I find where a funnel is leaking and fix the mechanism causing it, not just the symptom. At DigitalOcean, I led lifecycle and growth marketing through the Cloudways acquisition. I lifted MQL to conversion from 8% to 33%, improved trial to paid conversion by 55%, and grew a new sales assisted channel 86% year on year. I've been working with data and AI since before this wave started. At Data Pilot, an AI agency, I ran predictive modeling and computer vision projects alongside performance marketing, back when that was a niche capability, not a category. More recently, I led product and GTM for an early stage AI SaaS portfolio, including an agentic demo agent I built and took to 100+ early access users. I don't bolt AI onto a strategy afterward, I use it to find the leak faster and build leaner, sharper systems around it. What I do for clients on Upwork: CRO audits and fixes, funnel and onboarding redesign, lifecycle and CRM strategy, AI enabled marketing systems and automation, retention and engagement programs, and analytics that get used to make a decision, not just sit in a dashboard. I studied Economics at LUMS, Pakistan's top business school, then earned a Fulbright funded Master of Science in Integrated Marketing Communications at Northwestern, a STEM designated degree. Northwestern's MS IMC is also a hands on program, every course meant solving a real strategy problem for a real company. I now teach a data driven marketing course I designed myself at LUMS, which keeps me close to how marketing, data and AI are converging. Most of my recent work sits under NDA, so instead of a static portfolio I record short Loom walkthroughs of my approach and project structure. Happy to send one before we start, or build one specific to your problem so you can see how I think before you commit.