Salma B.

You tell me what needs to exist. I build it, connect it, and make sure it works. I'm Salma — a technical project owner and systems builder with 7+ years delivering end-to-end solutions for enterprise and mid-market businesses. I sit at the intersection of strategic thinking and hands-on execution. I don't disappear after the strategy. I don't hand off after the build. I stay until the outcome is real. Whatever the problem — a broken system, a manual process that should be automated, a SaaS platform nobody is using, an integration that never worked right, or a product that needs building from scratch — I've solved it. Documented it. And made sure it doesn't break the same way twice. What I own and deliver: Platform Implementation & SaaS Onboarding — Full implementations from requirements to adoption. I've configured, launched, and optimized Qualtrics, HubSpot, Salesforce, SAP ERP, ClickUp, and ConvertKit in live enterprise environments. I've turned low-adoption platforms into tools teams depend on daily. Automation & Workflow Engineering — I eliminate manual work permanently. Using n8n, Make, Zapier, and Qualtrics Workflows, I map processes, build reliable automations with error handling built in, and document everything. I've reduced client workload by 40% through cross-platform automation architecture. System Integration & API Architecture — REST, SOAP, JSON, SQL. I connect systems that were never designed to talk to each other and build the reporting layer on top so you see exactly what's flowing where. Integrated across Qualtrics, Salesforce, HubSpot, SAP ERP, Stripe, SamCart, ConvertKit, and more. Technical Account Management & Customer Success — 7+ years managing high-value enterprise accounts. C-level stakeholder alignment, adoption strategy, QBRs, renewal protection, and expansion identification. Maintained 95%+ CSAT across a full enterprise portfolio at Qualtrics. Platform & Product Building — Custom internal tools, client portals, SaaS MVPs, and operational dashboards built using Lovable, HTML, CSS, JavaScript, and no-code platforms. Built PoCs that influenced product roadmaps and unlocked multi-million dollar decisions. Quality Assurance — I test everything before it goes live. Every link, every trigger, every data point. I've caught critical errors that would have cost clients significant revenue. I write test cases, document bugs, validate fixes, and sign off only when it actually works. Project Management — Full ownership from discovery to delivery. Agile, ClickUp, JIRA, Notion. I set the structure, create accountability, and flag issues before they become crises. CX Strategy & Journey Design — Onboarding flows, funnel architecture, follow-up sequences, community management, support frameworks. I understand funnels — not just the tech but the logic behind them. Results I've personally driven: ✅ $1.2M+ digitalization ROI documented through platform consolidation ✅ 40% operational efficiency gained through automation architecture ✅ 95%+ CSAT sustained across enterprise account portfolio ✅ Full elimination of manual data entry via end-to-end API integration ✅ Multiple clients positioned in top 5% of their market I take ownership. I flag issues early. I test before marking done. And when it's finished — it works. Let's talk.