Chris F.

I help B2B founders turn fragmented tools, manual coordination, weak CRM discipline, and buried customer signals into a more visible, scalable operating model. Most companies do not stall because they lack ambition, talent, or tools. They stall because growth creates complexity faster than their systems can absorb it. For the past decade, I have helped startups and B2B service businesses build the growth, customer, and operating systems required to scale beyond founder-led coordination, spreadsheets, and disconnected tools. Selected results: • Co-founder and CMO of a startup that grew from 5 to 50 people and from $0 to $200K in monthly recurring revenue within 12 months by designing its growth team and acquisition engine. • Consultant for dozens of startups and SMBs over 3+ years, helping founders train sales teams, structure data infrastructure, and build repeatable acquisition systems. • Director of Product and CX at Guia da Alma, where I helped scale the business from approximately $200K to over $500K in monthly recurring revenue; integrated fragmented systems; built AI-powered customer intelligence workflows; strengthened the leadership layer; improved cross-functional execution; and reduced customer churn by half. • Early career experience I was trained under Aaron Ross, author of Predictable Revenue, and applied structured outbound and sales-machine principles in Brazilian companies. Leads go unanswered. CRM data becomes unreliable. Sales, delivery, and customer teams operate in disconnected tools. Founders become the coordination layer. Customer signals are buried in conversations. Important risks become visible only after revenue, client trust, or team capacity has already been affected. That is the problem I solve. I work with founders and leadership teams to turn fragmented workflows, data, and communication into practical AI-powered operating systems that make growth more visible, reliable, and scalable. I do not begin with a tool or a generic automation request. I begin by understanding how the business actually works, identifying the highest-leverage bottleneck, and building the system that removes it. Typical engagements include: • AI-powered CRM, lead routing, qualification, and follow-up systems • Acquisition engines and sales-process design • Customer intelligence systems that turn conversations into actionable insights • AI workflows for support, customer success, operations, and internal knowledge • Executive dashboards, operational alerts, and decision systems • Sales-to-delivery and customer handoff workflows • Data infrastructure and reporting foundations • Process redesign and automation across fragmented tools Best fit: • B2B service businesses with 10–100 employees • Agencies, consultancies, recruiting firms, professional-service businesses, and tech-enabled service companies • Roughly $1M–$20M in annual revenue • Companies that have customers, growth momentum, and an existing stack — but are increasingly slowed by manual work, disconnected information, or weak operational visibility I work with a limited number of companies on an ongoing basis, usually 1–2 days per week, as an embedded leader across growth systems, customer operations, CRM, data, AI workflows, and execution priorities. Most relationships begin with a focused diagnostic and first implementation sprint, then evolve into an ongoing partnership as the company’s systems, team, and complexity grow. The goal is not more software. The goal is a business that sees earlier, decides faster, and executes better.