David Y.

Your content gets 3 seconds or less before viewers scroll away. Most content assets fail because most editors don't understand viewer psychology and how specific editing tactics translate to viewer psychology - when to cut, what transition styles impact certain psychological elements in viewers that lead to grabbing attention and maintaining attention. That's what inevitably leads to interest, and with the proper marketing structure, conversion, and purchases. How I Solve This: As a psychology-driven video editor, I don't just cut footage - I engineer viewer retention. Using behavioral psychology principles, I transform raw content into scroll-stopping stories that hold attention and drive action. Recent Client Results: Move Miami (@the.move.miami) - Podcast Content Recording Studio: Edited content for their ads that enabled over 20x ROA, driving studio expansion through strategic storytelling that positioned them as the premium choice NEFT Vodka (@neftvodka) - Premium Spirits Brand: Edited all media campaigns, commercial content, and ads for their brand that have converted into measurable ROI through compelling visual storytelling Ishita Interiors (@ishitainteriors) - STR Interior Design: Created retention-focused content that increased consultation bookings 17% by showcasing transformations that convert browsers into buyers 5 Seasons Homestays (@5seasonshomestays) - Luxury STR Co-Hosting Company: Edited property showcases that contributed to 15% booking increases by highlighting experiences over just amenities Liso (@liso.xyz) - Platform Startup: Currently shaping their product-market fit messaging through content, achieving above-standard viewership rates during their platform rollout and audience building phase My Background: 15+ years directing and editing across documentaries, music videos, VSLs, and social content. Film school graduate with deep experience in narrative structure, pacing psychology, and conversion-focused editing. Working Together: I'm selective about projects because quality matters more than quantity. Before we begin, I'd like to understand your goals, audience, and success metrics to ensure we're the right fit for creating content that actually moves your business forward.