Divya C.

I started in SEO, working closely with websites to understand why they were not getting the traffic or visibility they should. Over time, that work expanded into technical SEO, content strategy, local search and paid acquisition, because getting traffic is only useful when it brings the right audience and converts. As search has changed, I have also moved into AEO and GEO, helping businesses structure their websites so they can be better understood and referenced by AI search platforms such as ChatGPT, Google AI Overviews and Perplexity. Alongside organic growth, I have managed Google Ads and Meta campaigns for lead generation, worked on social media strategy, and optimized campaigns based on actual conversion data rather than clicks alone. My recent work has included SEO strategy and ongoing management, AEO and website structuring, high-intent Google Ads campaigns, Meta lead-generation campaigns and social media advertising. I have also worked with WordPress and Shopify websites and regularly use GA4, GSC, GTM, Ahrefs, Semrush and Screaming Frog. My approach is simple: understand the business first, identify where the growth is being blocked, prioritize the opportunities, execute them properly, and measure what changes. I’m comfortable owning both strategy and execution and working as a long-term digital marketing partner.