Anupriya S.

SFMC, Pardot, Klaviyo, Mailchimp & Braze | Certified CRM Specialist I’m a certified Email Marketing & CRM expert with hands-on experience across Salesforce Marketing Cloud, Pardot, Klaviyo, Mailchimp, and Braze. I help brands create, automate, and optimize high-performing email and SMS campaigns that drive engagement, conversions, and revenue. With a strong technical foundation and a marketer’s mindset, I specialize in marketing automation, personalization, and data-driven campaign execution—ensuring the right message reaches the right audience at the right time. Certifications: - Salesforce Certified Marketing Cloud Email Specialist - Salesforce Certified AI Associate - Braze Certified Practitioner - Klaviyo Certified - HubSpot Certified - Mailchimp Certified Core Skills & Expertise: Email & CRM Platforms- - Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder, Mobile Studio) - Pardot (Marketing Cloud Account Engagement) - Klaviyo - Mailchimp - Braze and more Marketing Automation & Personalization: - Customer journeys & lifecycle automation - Lead nurturing & behavioral triggers - Dynamic content & personalization Technical Skills: - AMPscript for advanced email personalization - SQL for data extraction, segmentation & targeting - API & CRM integrations Campaign Performance & Optimization: - A/B testing & experimentation - Campaign tracking & performance analysis - Reporting & actionable insights Proven Results: - Built an automated email journey that increased conversions by 30% for an eCommerce client - Created AMPscript-powered personalized templates, improving open rates by 25% for a retail brand - Executed a targeted SMS campaign via Braze, boosting customer engagement by 20%