Nitin U.

👋 Hey, I’m Nitin. For the last 3+ years, I’ve been working closely with eCommerce brands (especially Shopify) and service businesses to help them get more from their Meta ads, not just clicks, but actual conversions. I handle everything from strategy and audience building to copywriting and backend tracking. And when things aren’t working, I dig in, whether it's broken events, underperforming creatives, or wasted spend on the wrong audience. Along the way, I’ve learned that good advertising isn’t just about how your ad looks. It’s about: 1) who you’re targeting, 2) what you’re saying, 3) and how well you're tracking what happens after they click. That’s why I now combine Meta Ads + Copywriting + Conversions API setup through Google Tag Manager, so everything works together, end to end. Here’s what I work on: Facebook & Instagram Ads (strategy, audience building, scaling) Full Meta CAPI setup (client-side & server-side) via GTM Pixel + event cleanup, deduplication, and tracking validation Shopify, WordPress, Framer, platform doesn't matter Retargeting, lookalikes, broad interest testing Writing copy that sells without sounding like it’s selling A few wins I’m proud of: 📈 800%+ ROAS on a Shopify store with better structure + offers 🔍 Fixed poor attribution by setting up full Meta CAPI through GTM ✍️ 5x increase in CTR just by rewriting ad copy to match the audience’s intent 🧩 Rebuilt tracking for a client who’d been scaling blind for months 🔧 Tools & Tactics I Use: Meta Business Suite, Ads Manager, Events Manager Google Tag Manager (GTM) for event setup, deduplication, testing Shopify, WordPress, Framer – platform-agnostic setups Copywriting frameworks (PAS, 4C’s, 7A Framework) Custom events, retargeting audiences, and performance analytics If you’re looking for someone who understands how to build and track high-performing Meta ad campaigns, without the usual guesswork or fluff, let’s talk.