Adesina F.
Shopify Developer | Store Redesign | Theme Customization & CRO
Your Shopify store might look good, but if the product pages, mobile experience, theme functionality, or checkout aren't working as they should, you're losing opportunities to turn visitors into customers. I'm a Shopify Developer specializing in Shopify store redesign, theme customization, and conversion-focused improvements. I combine ecommerce web development with strategic design to build, improve, and optimize Shopify stores without unnecessary complexity. I don't just make stores look better. I focus on how the entire shopping experience works, from the first landing page a customer sees to the product page, cart, and checkout. 🎯 WHO I WORK WITH I work with DTC brands, growing ecommerce businesses, and product-based businesses that need a reliable Shopify developer to: - Redesign an outdated storefront or improve an existing Shopify store. - Customize a purchased Shopify theme to match their brand and business needs. - Build a new Shopify store that's ready for launch. - Fix broken sections, layout issues, or theme functionality. - Improve the mobile shopping experience, site performance, and customer journey. - Build landing pages and product pages designed to make buying easier. 🛠️ HOW I CAN HELP Shopify Development & Store Design - Shopify store setup and ecommerce website development. - Shopify store redesign and storefront improvements. - Shopify theme customization and Shopify 2.0 development. - Homepage, product page, collection page, and landing page design. - Responsive, mobile-first design across phones, tablets, and desktops. 💻 Custom Theme Development & Functionality - Custom Shopify sections and editable theme components. - Shopify Liquid, HTML, CSS, and JavaScript customization. - Shopify app installation, configuration, and integrations. - Troubleshooting broken pages, theme issues, and functionality. - Cart, checkout, navigation, and user-flow improvements. 📈 Conversion & Performance Optimization - Conversion-focused web design and UX/UI improvements. - Product page and collection page optimization. - Mobile usability and shopping experience improvements. - Store speed and performance improvements. - Conversion rate optimization (CRO) focused on reducing friction in the buying journey. 🔄 Shopify Migration & SEO - Wix, Squarespace, and WordPress to Shopify migration. - Product, collection, and page migration. - URL structure and redirect planning to help preserve existing SEO value. - On-page SEO elements, including meta titles, meta descriptions, and image alt text. 🧰 TOOLS & PLATFORMS My work includes Shopify and Shopify 2.0, Liquid, HTML, CSS, JavaScript, Shopify themes and apps, and integrations with tools such as Klaviyo, Meta Pixel and Conversions API, Google Analytics, and Google Search Console where relevant to the project. I also use Figma, Adobe Photoshop, and Adobe Illustrator for brand visuals, product graphics, and storefront design when the project calls for them. 🏆 RESULTS & EXPERIENCE One of my recent clients, a fitness brand, saw a 65% increase in merchandise sales after I redesigned its brand identity, Shopify theme, and storefront from the ground up. That project reflects how I approach ecommerce: design and development should work together to create a clearer, more effective shopping experience. You'll get direct communication, a clear scope, and a focus on the work your store actually needs, whether that's a complete redesign or a specific set of improvements. 💬 LET'S TALK Have an existing Shopify store or a new project in mind? Send me your store URL and a brief description of what you want to improve. I'll review the requirements and help you identify the right next steps.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $393
Billed in all: $5,530$5.5k
$393 in the last 6 months
Across 41 contracts
Earnings, last 30 days
Read once a week before Oct 28, 2026, daily since. Dotted: longer than usual between two readings. Hatched: over two weeks without one.
Skill rankings: Top 29% in JavaScript
Ranked by MRR among everyone on Upwork with the skill.
- #51Ecommerce Backup & Migration101 freelancers · 🇳🇬 #3Top 50%🇳🇬#3 of 14
- #135Ecommerce Performance Optimization278 freelancers · 🇳🇬 #8Top 49%🇳🇬#8 of 18
- #889Liquid1,844 freelancers · 🇳🇬 #57Top 48%🇳🇬#57 of 100
- #1,167Shopify Website Redesign2,433 freelancers · 🇳🇬 #201Top 48%🇳🇬#201 of 496
- #1,358Klaviyo2,875 freelancers · 🇳🇬 #211Top 47%🇳🇬#211 of 494
- #1,466Shopify Apps3,368 freelancers · 🇳🇬 #152Top 44%🇳🇬#152 of 359
- #1,473Shopify Plus3,236 freelancers · 🇳🇬 #139Top 46%🇳🇬#139 of 310
- #1,527Shopify Templates3,688 freelancers · 🇳🇬 #199Top 41%🇳🇬#199 of 475