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SHEIKH MUHAMMAD  U.
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SHEIKH MUHAMMAD U.

PPC & Google Ads Specialist| Media buyer DTC Brand | Meta Ads | GA4

E-commerce and local businesses hire me when their ad spend isn't converting. I manage Google Ads and Meta campaigns that have delivered 4x ROAS for clients in [e-commerce / real estate / local services], across a combined budget of $150K+ managed. In 10 years, I've worked across every major ad platform — and I've learned that most underperforming accounts share the same 3 problems: wrong audience targeting, weak conversion tracking, and no A/B testing rhythm. I fix all three. Whether you're a startup or an established brand, I provide performance-driven solutions tailored to your goals. 💡What I Offer: - PPC Ads (Google Ads & Bing) • Campaign setup & audit • Conversion tracking (GA4, GTM, Events) • Search, Display, YouTube, and Performance Max campaigns • Budget optimization & A/B ad testing • Location-based targeting for local businesses - Meta Ads (Facebook & Instagram) • Full-funnel ad strategy (awareness to conversion) • Custom & lookalike audience targeting • iOS14+ tracking solutions (CAPI, Pixel, Events) • Retargeting & Dynamic product ads • Bilingual Ad Copy (EN/FR if needed) - SEO (On-Page, Off-Page & Technical SEO) • Keyword research & competitor analysis • On-page optimization (titles, meta, schema) • Technical audits (site speed, crawl issues, Core Web Vitals) • Link-building strategies & outreach • SEO reporting via Search Console + SEMrush - Conversion Rate Optimization & Analytics • Landing page audits • CRO suggestions for UI/UX • Google Analytics 4, Looker Studio, and heatmaps 💡Reduced CPA by 35% Let’s Connect! Looking for a PPC Ads Expert, Meta Ads Specialist, or SEO Consultant who delivers results — not excuses? Let’s chat. I’m here to help you grow, scale, and dominate your market.

🇵🇰Lahore, Pakistan$30/hr100% JSS3.67 (15)Since Feb 2022

Earnings and projects

MRR
$1.5k

Last 6 months ÷ 6

World#32,987 / 412k
🇵🇰Country#3,818 / 52.9k
Revenue, last 30 days
$400

Last 6 months: $8.8k

World#68,253 / 412k
🇵🇰Country#8,713 / 52.9k
Total earnings
$31k

Billed in all: $32k

World#108,137 / 412k
🇵🇰Country#9,957 / 52.9k
Per project
$1.1k

$1.3k in the last 6 months

World#113,656 / 412k
🇵🇰Country#9,989 / 52.9k
Projects, last 6 months
7

Across 9 contracts

78% fixed22% hourly
World#28,828 / 412k
🇵🇰Country#6,448 / 52.9k
Projects in all
27

Across 35 contracts

49% fixed51% hourly
World#106,303 / 412k
🇵🇰Country#17,454 / 52.9k

Earnings, last 30 days

$31.5k+$400 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$31.0k$31.2k$31.4k$31.6kOct 9Oct 24Nov 8

Skill rankings: Top 7% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #36Tracking Tags Installation254 freelancers · 🇵🇰 #2Top 14%
  2. #46Tracking Pixel377 freelancers · 🇵🇰 #3Top 12%
  3. #52Local Search Ads309 freelancers · 🇵🇰 #4Top 17%
  4. #94Google My Business Optimization913 freelancers · 🇵🇰 #20Top 10%
  5. #101Retargeting712 freelancers · 🇵🇰 #16Top 14%
  6. #266Ecommerce Marketing1,960 freelancers · 🇵🇰 #65Top 14%
  7. #283Google Ads Account Management1,516 freelancers · 🇵🇰 #29Top 19%
  8. #320Google Analytics 42,201 freelancers · 🇵🇰 #36Top 15%