Anandita G.

Need someone who can turn scattered content, knowledge and marketing activities into a clear, organized system? I help businesses build and manage content strategies, knowledge systems and digital marketing workflows that are easier to maintain, scale and measure. With 20+ years of experience across knowledge management, content strategy and digital marketing, I bring both strategic thinking and hands-on execution. I've worked across organizations including Airtel, Accenture, IBM, EY and Sapient Consulting, and have also supported growing businesses with website content, SEO, email marketing, social media, content planning, marketing automation and digital operations. + What I can help you with + CONTENT STRATEGY • Content strategy and editorial planning • Blog and website content planning • Content calendars and repurposing systems • SEO content briefs and keyword-driven planning • Content audits and optimization • Thought leadership and educational content + KNOWLEDGE MANAGEMENT • Knowledge architecture and content organization • Taxonomy, tagging and information structures • Knowledge bases and internal content systems • SOPs, playbooks and process documentation • Content governance and lifecycle management • SharePoint, Confluence, Notion and WordPress + DIGITAL MARKETING • Website content and WordPress management • SEO and on-page optimization • Email campaigns and newsletters • Social media content and scheduling • Lead-generation content • Marketing automation and workflows • Performance reporting and content optimization + AI-ASSISTED CONTENT & WORKFLOWS** I use AI tools where they genuinely improve research, content development, repurposing, documentation and workflow efficiency, while keeping strategy, accuracy, brand voice and human judgment at the center. + Why clients work with me I'm comfortable moving between strategy and execution. I can help you decide **what needs to be done**, build the system behind it, and then actually get the work completed. That means you don't need separate people for strategy, content coordination, documentation and day-to-day digital marketing support. You get someone who can see the bigger picture while still paying attention to the details. + Tools I work with WordPress • Elementor • Canva • Notion • SharePoint • Confluence • HubSpot • Mailchimp • GoHighLevel • Infusionsoft • Zapier • Google Workspace • AI content tools If your content, knowledge or marketing operations feel scattered, I can help turn them into a system that is clear, usable and easier to manage.