Chris S.

I help service-based businesses spending money on Google Ads make sure that spend is actually profitable, not just active. I’m a Google Ads Strategist with 15+ years of experience managing and overseeing paid search accounts where ROI, tracking accuracy, and lead quality actually matter. Most of my clients come to me because they’re already investing heavily in Google Ads, but don’t have confidence that their spend is being used efficiently or measured correctly. My role isn’t just to “run ads.” It’s to protect ROI, eliminate wasted spend, and create clarity around what’s working, what’s not, and why. What I Specialize In: -Google Ads Strategy & Oversight (Search, PMax, Lead Gen) -Advanced Conversion Tracking & Attribution (GA4, GTM, Enhanced Conversions) -Intent Control & Account Architecture -ROI Diagnostics & Waste Reduction -Lead Quality & Cost-per-Acquisition Improvement This work is especially valuable once ad spend reaches the point where small mistakes become expensive. Experience & Results: 15+ years managing Google Ads across local, national, and multi-location service businesses with oversight of $2M+ in ad spend Consistent improvements in: -Lead quality -Cost per acquisition -Conversion accuracy -Budget efficiency Deep experience identifying and fixing: -Broken or misleading conversion tracking -Poor keyword intent -Structural inefficiencies that quietly burn budget Who I Work Best With - I’m a strong fit if you are a service-based business that: -Is already running Google Ads -Is spending $5K+ per month (often much more) -Cares about return, not just clicks -Wants clarity, not guesswork -Is tired of agencies or freelancers who “optimize” without accountability Common industries I work with include: -Home & commercial services -Restoration & remediation -Legal & medical services -High-ticket local and regional service businesses How I Work: -Calm, structured, and data-driven -No hype, no guesswork -Clear performance guardrails -Strategic oversight instead of constant tinkering -Transparency around what’s working and what isn’t Most clients work with me on a monthly engagement, not hourly, so ROI oversight isn’t tied to time, it’s tied to outcomes. If You’re Considering Reaching Out - If you’re spending meaningful money on Google Ads and want confidence that your investment is being measured, protected, and directed correctly, we should talk. If you’re looking for low-cost ad management or quick experiments, I’m probably not the right fit and that’s okay. 👉 Invite me to your job if you want a clear, experienced perspective on your Google Ads performance and ROI.