Gabriella M.

Creative Strategist | Scaling DTC Ecom Brands

Can’t find winning ads in 2026? Your CPMs are rising. Your creatives die in 3 days. Your team is “testing”… but nothing scales. You’ve probably: • Hired strategists with no real reasoning • Worked with agencies that burn budget without results • Produced content that looks good… but doesn’t convert Or maybe you’re just tired of guessing what works. I don’t guess. I build systems that produce winners. I’m Gabriella, a Creative Strategist working with 6- and 7-figure DTC brands, helping them scale through high-converting ads and performance-driven creative strategy. My approach combines Eugene Schwartz principles + modern creative testing frameworks, meaning every ad is rooted in customer psychology, awareness levels, and real buying triggers. What I actually do I help DTC brands scale their ad spend with winning creatives profitably: • Deep research (market sophistication, awareness levels, competitor gaps) • Angle & hook development based on real customer pain points • High-volume and high-intent creative testing • Structured testing systems to improve hit rate • Full direction (scripts, hooks, delivery, positioning) Execution (not just ideas) I don’t stop at strategy, I execute. • UGC-style ads (native, yapper style, conversion-focused) • Podcast-style ads (authority-driven) • Street interviews (real reactions = high trust) • Full creative briefs for creators & editors • Repurposing existing content I work directly with creators, designers, and editors to ensure content is built for performance, not just aesthetics. Why brands work with me • I build systems that consistently produce winning ads • I understand full funnel performance and metrics (Spend, CPA, CTR, ROAS) • Fast execution, clear communication • Obsessed with testing, data, and scaling creatives If you want ads that scale, message me.