Aida G.

Brand Strategist & Creative Director | Paris | Identity, Positioning,

Most brands look good. They have the right colors, a clean logo, a decent website. Everything is technically correct. And still, you forget them the second you close the tab. That’s what I don’t do. I’m a Paris-based brand strategist and creative director. I run Forma Alta, a creative studio in Paris, and Crestmark Studio, a marketing agency in Dubai. My work moves across fashion, lifestyle, and design-led brands. When I build a brand, I’m not thinking about logos first. I’m trying to understand people. What they think about at night. What they want to become. What they are drawn to but can’t always explain. The quiet desires, the fears, the identity they’re chasing. Because if you don’t understand that, you’re just decorating a business. A brand should feel like something. You should be able to look at it and know. Not because you saw the logo before, but because it carries a certain presence and signature. That’s Dior. That’s Balmain. That’s Nike. There’s a signature. A point of view. A soul. At the same time, I want to understand you. Not just your business, but your taste, your instinct, your vision, your ambition for what this brand could become. The identity of a brand is shaped just as much by the founder as it is by the audience. Once that layer is clear, the rest starts to take form. - Typography that fits the personality. - Color that feels intentional, not chosen at random. - A logo that belongs to the brand, not something that could be swapped out. - A website that carries the same energy all the way through. Every detail is coming from the same place. Outside of work, I’m a professional formula racing driver. It has made me obsessive about detail and precision. Nothing is accidental. Everything has to hold up under pressure. If you want something safe, something that looks like what’s already out there, I’m not the right person. If you want a brand that people feel, remember, and recognize without trying, we’ll get along.