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Michelle W.

Michelle W.

Food & Beverage CPG Consultant

I scale Food & Beverage CPG brands from incubator to national retail shelves without losing its soul. As an Operations Leader, I partner with founders, operators, and investors to streamline supply chains and develop distribution channels that smooth friction and build repeatable systems. → Operators are driven by passion and vision, but struggle when growth outpaces structure. That’s where the growing pains start. My work sits in that gap: ✓ Bringing structure to personality-driven operations ✓ Standardizing operational procedures ✓ Turning tribal knowledge into repeatable systems ✓ Moving teams from reactive to reliable How I got here: → This industry runs on people. Over the years, that’s meant supporting independent operators as they grow, leading inside global organizations, and helping develop the next generation of talent entering hotels, restaurants, and food & beverage. Launching careers from my classrooms and kitchens gave me a perspective that still shapes how I build teams, systems, and operations today. 🗴 The goal is not to standardize the soul out of a business. ↗ It’s to protect it while it grows. ___________________________________________________________________________ Available for hourly consulting or multi-month operational projects. ___________________________________________________________________________ If you’re ready to move from reactive operations to repeatable, scalable systems — let’s talk.

🇺🇸Austin, United States$54/hr100% JSS4.00 (1)Since Feb 2022
GlobeUpwork

Earnings and projects

MRR (estimate)
≈$0

An estimate from an earlier read

World#318,978 / 412k
🇺🇸Country#49,311 / 62.1k
Revenue, last 30 days
$0
Total earnings
$2.4k

Billed in all: $2.4k

World#318,978 / 412k
🇺🇸Country#49,311 / 62.1k
Per project
$1.2k

$0 in the last 6 months

Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇺🇸Country#16,472 / 62.1k
Projects in all
2
50% fixed50% hourly
World#328,886 / 412k
🇺🇸Country#47,959 / 62.1k

Earnings, last 30 days

$2.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$2,375$2,400$2,425$2,450Oct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skills