Jennifer K.
Senior communications strategist (crisis comms, PR, messaging)
There’s a difference between telling a story and telling the *right* story, and that nuance can make or break your reputation. I’m a senior communications strategist with 20+ years of experience guiding high-profile leaders and organizations through reputation-defining moments by getting the right message to the right people at the right time. Named one of “D.C.’s top image-makers” by the Washington Post, I specialize in crisis communications, narrative strategy, and advising on high-stakes decisions, particularly during moments of increased scrutiny, visibility, or transition. My background spans politics, philanthropy, social justice, public health, defense, and beyond. I’ve led communications for a former U.S. president, the WHO Director-General, and Nobel Peace Prize nominee Chef José Andrés (and his two dozen restaurants). Past clients include global corporations and NGOs, their senior leaders, and mission-driven companies ranging from national brands to startups and small businesses. Need clarity fast? Book a 1:1 consultation to talk through what challenge you’re facing and how best to stay ahead of it. Top skills: Crisis communications & reputation management, PR strategy, message & narrative development, strategic communications, comprehensive campaigns to launch new programs and initiatives, executive media and message training, social media strategy, on-the-record spokesperson.
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 23, under 30 days
Billed in all: $232,388$232k
$11k in the last 6 months
Across 38 contracts
Earnings, last 30 days
Tracked from Oct 23, 2026.
Skill rankings: #1 in 2 skills of 15
Rarest: top 0.47% in Writing, of 16,517. Ranked by MRR among everyone on Upwork with the skill.
- Media Kit48 freelancers · 🇺🇸 #1Top 2%🇺🇸#1 of 15
- Crisis Communications Plan27 freelancers · 🇺🇸 #1Top 4%🇺🇸#1 of 15
- Public Relations Strategy175 freelancers · 🇺🇸 #2Top 2%🇺🇸#2 of 71
- Crisis Management130 freelancers · 🇺🇸 #1Top 2%🇺🇸#1 of 44
- Crisis Communications94 freelancers · 🇺🇸 #3Top 3%🇺🇸#3 of 52
- #4Press Release Writing248 freelancers · 🇺🇸 #4Top 2%🇺🇸#4 of 96
- #7Internal Communications177 freelancers · 🇺🇸 #5Top 4%🇺🇸#5 of 88
- #8Media Relations404 freelancers · 🇺🇸 #5Top 2%🇺🇸#5 of 190