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Jennifer K.
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Jennifer K.

Senior communications strategist (crisis comms, PR, messaging)

There’s a difference between telling a story and telling the *right* story, and that nuance can make or break your reputation. I’m a senior communications strategist with 20+ years of experience guiding high-profile leaders and organizations through reputation-defining moments by getting the right message to the right people at the right time. Named one of “D.C.’s top image-makers” by the Washington Post, I specialize in crisis communications, narrative strategy, and advising on high-stakes decisions, particularly during moments of increased scrutiny, visibility, or transition. My background spans politics, philanthropy, social justice, public health, defense, and beyond. I’ve led communications for a former U.S. president, the WHO Director-General, and Nobel Peace Prize nominee Chef José Andrés (and his two dozen restaurants). Past clients include global corporations and NGOs, their senior leaders, and mission-driven companies ranging from national brands to startups and small businesses. Need clarity fast? Book a 1:1 consultation to talk through what challenge you’re facing and how best to stay ahead of it. Top skills: Crisis communications & reputation management, PR strategy, message & narrative development, strategic communications, comprehensive campaigns to launch new programs and initiatives, executive media and message training, social media strategy, on-the-record spokesperson.

🇺🇸Washington, United States$575/hr100% JSS5.00 (16)Since Feb 2022

Earnings and projects

MRR
$5.7k

Last 6 months ÷ 6

World#4,183 / 412k
🇺🇸Country#1,487 / 62.1k
Revenue, last 30 days
—

Read daily since Oct 23, under 30 days

Total earnings
$223k

Billed in all: $232k

World#12,879 / 412k
🇺🇸Country#3,257 / 62.1k
Per project
$7k

$11k in the last 6 months

World#24,416 / 412k
🇺🇸Country#4,018 / 62.1k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇺🇸Country#8,998 / 62.1k
Projects in all
32

Across 38 contracts

82% fixed18% hourly
World#92,223 / 412k
🇺🇸Country#13,791 / 62.1k

Earnings, last 30 days

$232kNothing earned since Oct 23Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$227.5k$230.0k$232.5k$235.0kOct 23Oct 31Nov 7

Tracked from Oct 23, 2026.

Skill rankings: #1 in 2 skills of 15

Rarest: top 0.47% in Writing, of 16,517. Ranked by MRR among everyone on Upwork with the skill.

  1. 1Media Kit48 freelancers · 🇺🇸 #1Top 2%
  2. 1Crisis Communications Plan27 freelancers · 🇺🇸 #1Top 4%
  3. 3Public Relations Strategy175 freelancers · 🇺🇸 #2Top 2%
  4. 3Crisis Management130 freelancers · 🇺🇸 #1Top 2%
  5. 3Crisis Communications94 freelancers · 🇺🇸 #3Top 3%
  6. #4Press Release Writing248 freelancers · 🇺🇸 #4Top 2%
  7. #7Internal Communications177 freelancers · 🇺🇸 #5Top 4%
  8. #8Media Relations404 freelancers · 🇺🇸 #5Top 2%