Michael H.

Most Shopify stores don't have a traffic problem. They have a conversion problem. I'm Michael, a Shopify Certified Partner and freelance Shopify developer from Germany with a focus on CRO. For 5+ years and across 100+ stores, I've helped brands get more revenue out of the visitors they already pay for. I find the leaks with data, and I build the fixes myself. ⭐ CRO audits & A/B testing ⭐ AI-supported data and session analysis ⭐ Custom Shopify & Shopify Plus theme development ⭐ Figma to Shopify ⭐ Technical SEO & pagespeed What "CRO-focused" means I don't redesign on gut feeling. I look at where visitors actually drop off (Shopify Analytics, GA4, Microsoft Clarity heatmaps and session recordings), turn that into prioritized test ideas, and run A/B tests across the whole funnel: landing page, product page, cart and checkout. Winners go live, losers get dropped, and you see in numbers what each change is worth. Pagespeed that is measured, not guessed A good Lighthouse score doesn't tell you what real visitors experience. I set up accurate real-user tracking for Core Web Vitals, so we see exactly when LCP or INP spikes, on which template, on which device, and which script or theme change caused it. With AI-assisted analysis I trace the drop back to the responsible code and fix it at the source instead of installing another "speed app". I built this setup for a 7-figure solar store, where it now catches performance regressions before they cost conversions. What "AI-enhanced" means I use AI where it saves you time and money: analyzing hundreds of session recordings instead of a handful, spotting patterns in store data, and speeding up development. The decisions and the code quality stay with me. Results ✅ Organic fashion brand: conversion rate doubled from 1.5% to 3% after a data-led redesign ✅ Long-term technical and CRO partner for a solar brand that grew from a small store into a 7-figure shop ✅ Product page and collection page test programs for high-ticket stores What I can do for you ✅ CRO audit: a prioritized list of your biggest conversion leaks, with estimated revenue impact ✅ Ongoing testing: A/B tests built directly in your theme, with a clear monthly report ✅ Product pages, collection pages and landing pages built to convert, from Figma or from scratch ✅ Shopify Plus work: checkout customization, integrations, custom features ✅ Migrations from WooCommerce and other platforms without losing rankings or revenue ✅ Pagespeed and technical SEO Why clients stay You talk directly to the person who builds. No account manager, no ticket queue, fast answers. Several of my clients have been with me for years. Tech & tools Liquid, JavaScript, HTML/CSS, Shopify APIs, Figma, Microsoft Clarity, GA4, Klaviyo, A/B testing tools Best fit Established stores with real traffic that want more out of it, or brands that need a new template, redesign or migration done with conversion in mind. Send me your store URL and I'll tell you where I'd start. Michael