Desiree K.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I help teams improve digital performance through structured experimentation and conversion optimization. My work focuses on identifying meaningful opportunities, designing thoughtful experiments, and translating results into insights that inform product, marketing, and UX decisions. I have spent the past several years leading experimentation and optimization initiatives across complex digital experiences, partnering with product, marketing, analytics, and engineering teams to launch experiments that improve customer journeys and support data-informed decision making. What I Help With *Conversion rate optimization (CRO) strategy *Experiment design and hypothesis development *A/B and multivariate testing strategy *Experiment evaluation and insight development *Personalization and audience strategy *Landing page and shopping flow optimization *Building structured experimentation programs My Approach: I focus on experiments that drive meaningful outcomes, not just surface-level design changes. Every experiment is built around a clear hypothesis grounded in user behavior, success metrics tied to real business impact, structured evaluation of results, and insights that inform the next iteration. This approach helps teams move beyond isolated tests and build a repeatable experimentation process that continuously improves digital performance. Who I Work With: I typically partner with product teams, growth teams, and marketing organizations looking to improve digital performance through smarter experimentation and optimization. Let’s Connect! If you are looking to improve website performance, design stronger experiments, or build a more structured optimization program, feel free to reach out.