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Oyinloye F.

Oyinloye F.

Social Media Marketing | Email Marketing | Content Strategist

Hi, I’m Mariam, a Marketing Strategist who believes great marketing starts with understanding people. Every decision I make is backed by psychology, audience insight, and research, not guesswork. I help brands grow through strategy-led social media, storytelling, influencer collaborations, and email marketing that feel authentic and perform powerfully. My approach blends creativity with data, emotion with logic, and content with measurable impact. Over the past few years, I have managed and scaled digital campaigns across lifestyle, education, publishing, and business sectors, helping brands connect with the right audiences and turn engagement into real business results. 💡 How I Help Brands Grow: • Social Media Strategy & Management: Crafting data-informed content calendars and campaigns for Instagram, TikTok, LinkedIn, and Facebook that attract attention and build loyalty. • Email Marketing & Automation: Writing and designing newsletters, funnels, and automations that increase engagement and conversions using tools like Mailchimp, Wix, and ManyChat. • Influencer Marketing: Scouting and managing influencers, from outreach and negotiation to campaign execution and reporting, ensuring brand alignment and results. • Content Strategy & Creation: Producing blogs, carousels, and short-form videos that are psychologically resonant and strategically structured for engagement and visibility. • Performance Analytics: Using data and insight to optimise campaigns, strengthen storytelling, and refine strategy. What sets me apart is my belief that marketing should feel human. I do not just post content; I craft experiences, stories, and campaigns that make people stop scrolling and start connecting. Let’s collaborate to turn your message into something that moves people and drives real results.

🇳🇬Oyo, Nigeria$20/hr100% JSS4.93 (13)Since Mar 2022
GlobeUpwork

Earnings and projects

MRR
$64

Last 6 months ÷ 6

World#145,627 / 412k
🇳🇬Country#5,790 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $386

Total earnings
$5.2k

Billed in all: $5.5k

World#251,320 / 412k
🇳🇬Country#5,993 / 13.8k
Per project
$168

$96 in the last 6 months

World#276,676 / 412k
🇳🇬Country#8,829 / 13.8k
Projects, last 6 months
4
0% fixed100% hourly
World#51,816 / 412k
🇳🇬Country#3,269 / 13.8k
Projects in all
31

Across 34 contracts

59% fixed41% hourly
World#94,780 / 412k
🇳🇬Country#2,453 / 13.8k

Earnings, last 30 days

$5.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$5.3k$5.4k$5.5k$5.6kOct 9Oct 24Nov 8

Skill rankings: Top 31% in Content Marketing Strategy

Ranked by MRR among everyone on Upwork with the skill.

  1. #407Content Marketing Strategy1,307 freelancers · 🇳🇬 #27Top 31%
  2. #728Email & Newsletter1,804 freelancers · 🇳🇬 #118Top 40%
  3. #909Advertising2,698 freelancers · 🇳🇬 #15Top 34%
  4. #1,210Content Marketing3,405 freelancers · 🇳🇬 #110Top 36%
  5. #1,487Branding & Marketing3,758 freelancers · 🇳🇬 #28Top 40%
  6. #1,793Instagram Marketing3,741 freelancers · 🇳🇬 #155Top 48%
  7. #1,996Email Automation4,268 freelancers · 🇳🇬 #429Top 47%
  8. #2,616Social Media Design6,511 freelancers · 🇳🇬 #110Top 40%