Riinu A.

B2B Marketing Strategist | LinkedIn Pipeline Systems | Email & Content

Most growing companies don't need a full-time CMO. They need senior marketing thinking, a clear strategy, and someone who can build the systems to execute it. That's what I do. I work with founders and leadership teams as a fractional marketing strategist, coming in at the strategy level, building the infrastructure, and making sure marketing is actually connected to business growth. Not just activity. Not just content. A system that compounds over time. Recent results: - Maintained 20-25% consistent monthly social media growth across Instagram, Facebook, LinkedIn, and Twitter for a health tech brand - Built loyalty, referral, and subscription programs from scratch for a consumer brand, directly supporting customer retention and revenue expansion - Grew B2B LinkedIn organic reach 50% month-over-month for an AI infrastructure company, doubling page followers in 6 months - Built full HubSpot marketing infrastructure including email sequences, automations, newsletters, and drip flows for a B2B SaaS client - Supported launch of two web products contributing to 25% revenue increase for a tech solutions company What I help with: - Fractional CMO and marketing leadership - Full marketing strategy and go-to-market planning - Content strategy and systems that scale - Email marketing and automation - Social media strategy across platforms - Brand positioning and messaging Performance tracking and reporting Who I work with: Founders and leadership teams at B2B and B2C companies who need senior marketing thinking without the full-time overhead. I've worked across fintech, AI, health tech, consumer brands, and professional services. Top Rated on Upwork. 6+ years in B2B and B2C marketing. I think in systems, move between strategy and execution, and build marketing programs that connect to revenue, not just reach.