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Yana F.
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Yana F.

Google Ads & Meta Ads Specialist | eCommerce | 100 JSS

Google Ads & PPC specialist focused on profitable growth for ecommerce and lead-generation businesses. I help businesses turn Google Ads into a predictable acquisition channel - from account strategy and campaign setup to Shopping, Performance Max, conversion tracking, optimization, and scaling. ➤ Independent & Agency-Free – You talk directly to the expert ➤ Proven Track Record – Managing $150k+/mo in ad spend ➤ Transparent Communication – Weekly updates and reports ➤ 100% Quality Guarantee – On-time delivery and clear results ➤ 70+ satisfied clients I'm utilizing multiple advertising channels to support the growth of your business: ➤ Google Ads, ➤ Google Analytics, ➤ Google Tag Manager, ➤ Google Merchant Center, ➤ Facebook Ads, ➤ Bing Ads. 📌 𝗜 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗲 𝗶𝗻: Google Search Ads Google Shopping Performance Max (PMax) Shopify & ecommerce PPC Google Merchant Center PPC account audits & restructures Conversion tracking GA4 & Google Tag Manager ROAS, CPA & conversion-rate optimization Lead generation campaigns 𝗥𝗘𝗔𝗟 𝗖𝗔𝗦𝗘𝗦 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 — 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 6× more conversions while cutting CPA by 54% Conversions: 112 → 722 Cost per conversion: $22.71 → $10.44 Conversion rate: 4.56% → 7.17% Ad spend: $2.5K → $7.5K Scaled Google Ads for a real estate agency through conversion-tracking improvements, Search and remarketing optimization, DSA, PMax testing, keyword expansion, search-query analysis, and audience optimization. 𝗥𝗲𝘀𝘂𝗹𝘁: 545% more conversions at less than half the previous cost per conversion. 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 — 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 6.6× more conversions while increasing ROAS from 1,242% to 2,179% Conversions: 136 → 901 ROAS: 1,242% → 2,179% Conversion rate: 1.21% → 3.03% Cost per conversion: £4.80 → £1.04 Conversion value: £8,137 → £20,510 Ad spend: £655 → £941 Rebuilt the Google Ads sales structure, fixed Shopify/GA4 conversion tracking, launched and segmented Shopping and Performance Max campaigns, and created dedicated campaigns for best-selling products and high-performing categories. 𝗥𝗲𝘀𝘂𝗹𝘁: 6.6× more conversions, 78% lower cost per conversion, and a 75% increase in ROAS. This is what I can do for you & your campaigns: ============================ 👉 Google Ads Services: ============================ 🔸 Full setup of Search, Display, Shopping, YouTube, and Performance Max campaigns from scratch 🔸 Budget and bidding recommendations 🔸 In-depth keyword research (both short and long-tail) 🔸 Implementing negative keywords to exclude irrelevant traffic 🔸 Creating single-themed ad groups for better performance 🔸 Ad development (responsive, call ads) 🔸 Conversion action and tag setup to track sales of Google Ads 🔸 Relevant ad extensions to enhance ad copy performance 🔸 Targeting relevant audiences and demographics 🔸 Manual/smart bidding with different bidding strategies according to the situation 🔸 Account audits and actionable recommendations 🔸 ROAS/ROI-focused approach ============================ 👉 Facebook Ads Services: ============================ 🔹 Full setup of Facebook and Instagram campaigns from scratch 🔹 Budget and bidding recommendations 🔹 Targeting options, including demographics, interests, and behaviors 🔹 Creation of custom audiences based on website traffic, engagement, and customer lists 🔹 Lookalike audience creation 🔹 Ad development (image, video, carousel, slideshow, collection) 🔹 Ad copy creation 🔹 Conversion action and tag setup to track sales of Facebook Ads 🔹 Strategic consultations and campaign guidance 🔹 Account audits and actionable recommendations ✅ — 𝗟𝗲𝘁’𝘀 𝗰𝗵𝗮𝘁 𝗶𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 I am prompt in communication (usually always online) and deliver timely reporting for all projects undertaken. For your need of a professional and committed PPC Campaign Setup & Management manager. I am sure that I can deliver improved results from your advertising campaigns, where every dollar you spend gets accounted for. I also specialize in Retargeting, Internet Marketing, and Pay Per Click Advertising strategies to maximize conversions and minimize wasted spend across all platforms. Have a nice day! 🔑 Keywords: Google Ads, Google Expert, Google Ads Manager, Google Analytics, Google Merchant Center, PPC Specialist, Google AdWords, Ecommerce, Shopify, Pmax, Performance Max, Shopping Ads, Google Tag Manager, YouTube Ads, Search Ads, ROAS, ROI, Manage Campaigns, Create Campaigns, Optimize Campaigns, Setup Campaigns, A/B testing, Display Ads, Remarketing, Retargeting, Reporting, Digital Marketing, Keyword Research, Digital Marketing Strategy, Budget Management, Ad Creation, Analytical Skills 📩 𝗦𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜’𝗹𝗹 𝗿𝗲𝘃𝗶𝗲𝘄 𝘆𝗼𝘂𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗮𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮, 𝗮𝗻𝗱 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝘄𝗵𝗮𝘁 𝗜’𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 — 𝗻𝗼 𝗳𝗹𝘂𝗳𝗳, 𝗷𝘂𝘀𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

🇺🇦Dnipro, Ukraine$27/hr100% JSS4.96 (27)Since Mar 2022

Earnings and projects

MRR
$2.1k

Last 6 months ÷ 6

World#21,474 / 412k
🇺🇦Country#1,198 / 14.3k
Revenue, last 30 days
$3.5k

Last 6 months: $12k

World#10,051 / 412k
🇺🇦Country#657 / 14.3k
Total earnings
$78k

Billed in all: $83k

World#51,050 / 412k
🇺🇦Country#3,238 / 14.3k
Per project
$1.8k

$2.1k in the last 6 months

World#84,358 / 412k
🇺🇦Country#4,232 / 14.3k
Projects, last 6 months
6

Across 8 contracts

13% fixed87% hourly
World#34,407 / 412k
🇺🇦Country#1,481 / 14.3k
Projects in all
44

Across 54 contracts

33% fixed67% hourly
World#69,306 / 412k
🇺🇦Country#3,160 / 14.3k

Earnings, last 30 days

$83.1k+$3.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$78k$80k$82k$84kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Facebook

Ranked by MRR among everyone on Upwork with the skill.

  1. #32Digital Advertising411 freelancers · 🇺🇦 #3Top 8%
  2. #97Google Merchant Center763 freelancers · 🇺🇦 #22Top 13%
  3. #119Media Buying1,414 freelancers · 🇺🇦 #14Top 8%
  4. #140Paid Media1,517 freelancers · 🇺🇦 #12Top 9%
  5. #177Campaign Optimization1,751 freelancers · 🇺🇦 #19Top 10%
  6. #195Google Shopping1,118 freelancers · 🇺🇦 #43Top 17%
  7. #272Facebook5,550 freelancers · 🇺🇦 #17Top 5%
  8. #280Campaign Management3,111 freelancers · 🇺🇦 #20Top 9%