Roman S.
WordPress Developer | Custom Plugin | WooCommerce | Speed Optimizer
Custom WordPress development and WooCommerce development - plugins, themes, Gutenberg blocks and API integrations built around how your business runs, by a WordPress WooCommerce developer who keeps the live store selling. You get code you own, tested on staging and handed over documented, plus WordPress migration off page builders and WordPress page speed optimization when the site needs them. CUSTOM WORDPRESS DEVELOPMENT Custom WordPress plugin development in PHP and custom WordPress theme development built to your spec: WordPress Gutenberg blocks and ACF blocks, custom post types and taxonomies, REST API endpoints, admin screens your team actually uses, and third-party API integrations (CRM, ERP, shipping). As a WordPress plugin developer and WordPress PHP developer I build on the WordPress plugin API inside proprietary codebases. Figma to WordPress and Figma to Elementor too - built from your file, not redesigned on the way. WOOCOMMERCE DEVELOPMENT WooCommerce website development, WooCommerce API and custom work as a WooCommerce expert and WooCommerce plugin developer: custom hooks and filters, WooCommerce checkout customization, custom checkout fields, payment gateway troubleshooting (Stripe, PayPal), product catalog and inventory logic, supplier price and stock sync. WooCommerce Subscriptions, WooCommerce Bookings, memberships, product bundles, product configurators, B2B and wholesale pricing, Dokan marketplaces and multilingual stores (WPML). WORDPRESS MIGRATION WordPress migration developer work, done without breaking things: I move sites off Elementor, Crocoblock, Divi and WPBakery onto clean, native WordPress - Gutenberg, Full Site Editing (FSE), theme.json and reusable patterns. Elementor to Gutenberg migration, page builder to block theme rebuilds, and SEO website migration between hosts (301 redirects, meta, structured data). Custom post types, ACF and JetEngine fields, faceted filters (FacetWP), mega menus and multilingual setups (WPML, Polylang) move to a native content model - Elementor WooCommerce sites included. As a WordPress theme developer I rebuild the design as custom ACF blocks: lighter, faster, easier to maintain. WORDPRESS SPEED OPTIMIZATION WordPress speed optimization and WooCommerce speed optimization: Core Web Vitals (LCP, INP, CLS), PageSpeed Insights and GTmetrix, page speed optimization, TTFB reduction, Redis object caching, Cloudflare setup, Cloudflare DNS and CDN caching, WP Rocket and LiteSpeed, image optimization and WebP, MySQL performance and slow queries, plugin bloat audit. I fix the real bottleneck behind slow WordPress site speed - server, database, theme or plugins - not just install another cache plugin. WORDPRESS MAINTENANCE AND SUPPORT WordPress maintenance and WordPress support on retainer: WordPress bug fix and troubleshooting, WordPress malware removal, WordPress theme customization, safe plugin and theme updates, WooCommerce store administration and WordPress security. One store ran this way with me for over two years. RECENT WORK - A custom WooCommerce plugin for a seed store with ~518 products: four answers and a ZIP code become a personal garden built from the store's own catalogue. The client after testing: "This is exactly how we imagined it would work." - A custom WooCommerce Dokan plugin (price-decay engine): "an engine with a flawless architecture. The code is clean, modular and optimised for performance." - Rebuilt a trading-education platform (~15M monthly visits) off a page builder onto a custom WordPress theme, as team lead of 4 developers. PageSpeed went from 25-35 to 95-100. - An advisory firm's Elementor Pro site rebuilt as native ACF blocks: 51 sections, two reusable templates, 298 sitemap URLs verified before launch. - WordPress security: removed seven backdoors from a WooCommerce store that every malware scan had passed as clean, then put 18,160 files under an hourly integrity check. - Two WooCommerce stores on one server: homepage 2.01s to 0.07s, 95% of traffic answered before it reached the origin. HOW I WORK A live store is treated as live: staging first, clear scope and milestones, and you see the work before it goes near production. Updates every couple of days. 10+ years as a WordPress and WooCommerce developer, Top Rated, 140 contracts. Not an agency: you talk to the developer who writes your code. WHO THIS IS FOR Businesses that need a WordPress WooCommerce developer for features no plugin sells, ecommerce stores that must be faster and more dependable, and teams moving off Elementor, Divi or Crocoblock. Skills: WordPress developer, WordPress website developer, WordPress website development, WooCommerce developer, WooCommerce website developer, WordPress developer ACF, WordPress developer API, Gutenberg developer, Elementor Pro developer, WordPress page speed optimization, Core Web Vitals, WordPress security, PHP, MySQL, GitHub. Send your site and a couple of lines about it: what should it do that it can't do today?
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $20k
Billed in all: $103,788$104k
$536 in the last 6 months
Across 144 contracts
Earnings, last 30 days
Skill rankings: Top 2% in WordPress e-Commerce
Ranked by MRR among everyone on Upwork with the skill.
- #16Gutenberg Editor364 freelancers · 🇺🇦 #3Top 4%🇺🇦#3 of 40
- #27Website Performance Optimization669 freelancers · 🇺🇦 #2Top 4%🇺🇦#2 of 31
- #28Cloudflare636 freelancers · 🇺🇦 #4Top 4%🇺🇦#4 of 33
- #36Plugin Development1,324 freelancers · 🇺🇦 #5Top 3%🇺🇦#5 of 67
- #39Theme Development946 freelancers · 🇺🇦 #3Top 4%🇺🇦#3 of 45
- #50Theme Customization1,836 freelancers · 🇺🇦 #2Top 3%🇺🇦#2 of 32
- #65Performance Optimization1,100 freelancers · 🇺🇦 #16Top 6%🇺🇦#16 of 103
- #76WordPress Optimization1,960 freelancers · 🇺🇦 #7Top 4%🇺🇦#7 of 73