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Ritik K.
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Ritik K.

GOOGLE cert. Digital Marketer | SEO | ASO | Paid Ads | Growth Hacker

Are you getting traffic but not enough leads? Spending on ads without knowing where the budget is leaking? Or struggling to make your website visible in Google Search and the new AI-driven search landscape? You're in the right place. 🎯 I'm a Digital Marketing & Growth Specialist with 5+ years of experience across SEO, Technical SEO, Programmatic SEO, AEO/AI Search, ASO, Google Ads, Meta Ads, Content Strategy, CRO, Analytics, and full-funnel growth. I don't just optimize websites for rankings. I look at the complete journey: Visibility → Traffic → Engagement → Conversion → Revenue → Optimization 🔍 SEO & ORGANIC GROWTH I help businesses improve organic visibility through: • Technical SEO & complete SEO audits • Keyword & competitor research • Search intent & SERP analysis • On-page & off-page SEO • Content strategy & optimization • Internal linking & topical clusters • Local, International & E-commerce SEO • Crawling, indexing & technical architecture • Core Web Vitals & performance • Schema, structured data & entity optimization ⚡ PROGRAMMATIC SEO & SCALABLE GROWTH If your business has hundreds or thousands of potential search queries, manually creating pages isn't always the answer. I build programmatic SEO strategies using: • Dynamic content systems • Keyword + intent combinations • Database-driven page structures • Reusable templates • Dynamic metadata • Internal linking systems • Indexation & crawl management • Scalable content workflows • Automated publishing concepts I've worked on projects, focusing on scalable SEO, dynamic content, long-tail search opportunities, and programmatic page structures. My focus is not "create 10,000 pages." It's: Create the right pages, for the right searches, with enough unique value to deserve visibility. 🤖 SEO FOR THE AI SEARCH ERA Search is changing rapidly with AI Overviews, AI Mode and generative search experiences. I work on the SEO foundations that make content easier to understand, retrieve, and surface across modern search experiences: • Entity SEO • Semantic SEO • Structured content • Schema & JSON-LD • Topical authority • Question-based content • Featured snippets & zero-click optimization • Original insights & information gain • AI-search-ready content structures I don't sell "magic AI ranking tricks." I combine technical SEO, useful content, entities, structured information and strong topical coverage with emerging AI-search strategies. Google's own guidance confirms that traditional SEO remains important for its generative search features. 📱 ASO | APP GROWTH I also specialize in App Store Optimization for Google Play and App Store: • Keyword mining • Title & subtitle optimization • Metadata • Competitor research • Store listing optimization • Screenshot/content strategy • Localization • Conversion optimization I've worked on multiple ASO projects where optimization contributed to thousands of downloads within a few days, giving me practical experience beyond simply researching keywords. 📈 PERFORMANCE MARKETING I bring paid acquisition into the same growth framework: • Google Ads • Meta Ads • Keyword & audience research • Campaign analysis • Lead generation • Conversion tracking • Landing-page optimization • CTR, CPC, CPA & conversion analysis • Funnel optimization I don't look at an ad campaign in isolation. Ad → Landing Page → Conversion → Tracking → Optimization 📊 DATA, CRO & ANALYTICS I use GA4, Google Search Console, Firebase and conversion tracking to understand what users actually do after discovering a business. I can identify: • Where users drop off • Where growth opportunities exist • Which channels generate better users • Where acquisition costs can improve • Which pages and queries deserve more investment ✍️ CONTENT & DIGITAL GROWTH I also work on: • SEO blogs & long-form content • Landing pages & service pages • Product content • CRO copywriting • Content clusters • Competitor content gaps • Search-intent-driven content 🛠️ MY TOOLKIT SEO: Ahrefs, SEMrush, Screaming Frog, GSC, GA4, Google Trends, Claude ASO: AppTweak, MobileAction, Data AI Paid: Google Ads, Meta Ads, Reddit Analytics: GA4, Firebase, GTM, MS Clarity, Looker Studio Web: WordPress, Webflow, Wix, Squarespace, Framer & no-code/low-code platforms 💡 WHY ME? Because I work across the strategy and execution layer. I can audit the website, find the technical problems, research the market, identify search opportunities, build the content strategy, create scalable SEO systems, optimize landing pages, work on paid acquisition, track conversions, and continuously improve the funnel. I've worked across SaaS, technology, mobile apps, e-commerce, real estate, healthcare, education, local businesses, professional services and startups. I'm not interested in sending you another report full of rankings and charts. I'll find what is holding your growth back and work on the highest-impact opportunities. 🚀 Have a website, app, campaign, or growth problem? Let's talk.

🇮🇳Surat, India$8/hr100% JSS4.89 (23)Since Mar 2022

Earnings and projects

MRR
$185

Last 6 months ÷ 6

World#116,071 / 412k
🇮🇳Country#12,204 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $1.1k

Total earnings
$10k

Billed in all: $11k

World#193,227 / 412k
🇮🇳Country#24,395 / 45.9k
Per project
$306

$371 in the last 6 months

World#229,272 / 412k
🇮🇳Country#27,731 / 45.9k
Projects, last 6 months
3
33% fixed67% hourly
World#66,479 / 412k
🇮🇳Country#7,740 / 45.9k
Projects in all
34

Across 35 contracts

60% fixed40% hourly
World#87,477 / 412k
🇮🇳Country#13,544 / 45.9k

Earnings, last 30 days

$11.2kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$10.8k$11.0k$11.2k$11.4kOct 8Oct 23Nov 7

Skill rankings: Top 22% in SEO Writing

Ranked by MRR among everyone on Upwork with the skill.

  1. #13App Store Description45 freelancers · 🇮🇳 #4Top 29%
  2. #73App Store Upload193 freelancers · 🇮🇳 #15Top 38%
  3. #118App Store Optimization388 freelancers · 🇮🇳 #27Top 30%
  4. #232Search Engine Ranking555 freelancers · 🇮🇳 #137Top 42%
  5. #373SEO Localization916 freelancers · 🇮🇳 #117Top 41%
  6. #1,313SEO Content4,229 freelancers · 🇮🇳 #194Top 31%
  7. #1,777Off-Page SEO5,031 freelancers · 🇮🇳 #843Top 35%
  8. #1,793Digital Marketing Strategy5,185 freelancers · 🇮🇳 #248Top 35%