Fernando S.

I’m a Product Marketing and Product Strategy Consultant with over 20 years of experience working with complex software products, SaaS platforms, and digital tools. I specialize in helping companies understand, position, and grow their products through: Competitive and feature analysis Product positioning and differentiation Go-to-market strategy Sales and partner enablement My background combines deep hands-on technical knowledge with strategic product marketing. I don’t just analyze products on paper — I evaluate them through real workflows, user scenarios, licensing models, and enterprise use cases. This allows me to translate complex features into clear insights, practical recommendations, and decision-ready documents. I’ve worked closely with product, marketing, sales, and partner teams, often acting as a bridge between technical teams and business stakeholders. My experience includes enterprise, education, and channel-driven markets, supporting everything from individual users to large organizations. What I do best: Feature-by-feature competitive comparisons (e.g. design and creative software) Product positioning and messaging frameworks Go-to-market and launch planning Sales enablement content and battlecards Partner and channel strategy support I’m known for delivering structured, well-written, and objective work that helps teams align strategy, communicate value, and move forward with confidence. If you’re looking for someone who combines product thinking, marketing clarity, and real-world software expertise, I’d be happy to help.