Daryl A.
Marketing Director | Brand, Growth & GTM | Consumer Tech & Fintech
Marketing leader with 10 years building and scaling marketing functions across brand, growth, go-to-market and strategic partnerships — from founding-team startups to global consumer tech companies. I currently lead market expansion across the Americas for a global consumer hardware and fintech company, owning the full marketing function for the region: brand, D2C and retail channel strategy, partnerships, content, PR and influencer programs. In Brazil, I took the market from outside the global top 30 to top 10 in revenue relevance in two years, growing revenue 173% and managing a six-figure annual budget. I was promoted in 2026 to lead the model across the wider region. Earlier in my career I built marketing functions from zero: as founding-team marketing lead at a seed-stage startup (brand, GTM and a 5-person team from scratch, 2,000+ leads pre-launch), and as regional marketing lead for a global short-video app's Brazil launch (2M+ users, 250+ influencer partnerships built and managed). What I bring to a marketing leadership role: I move fluidly between strategy and hands-on execution, I build small senior teams that ship fast, and I operate comfortably across time zones, cultures and stakeholder levels — from founders to C-suite. I'm equally at home defining a brand from scratch, running an influencer program at scale, or negotiating a retail distribution deal. Open to senior full-time and contract-to-hire roles: Head of Marketing, Marketing Director, VP Marketing, or regional/market leadership positions in consumer tech, fintech and crypto.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $61k
Billed in all: $492,579$493k
$61k in the last 6 months
Earnings, last 30 days
Skill rankings: #1 in 1 skill of 20
Rarest: top 0.12% in Influencer Marketing, of 2,463. Ranked by MRR among everyone on Upwork with the skill.
- Content Distribution & Promotion111 freelancers · 🇧🇷 #1Top 0.90%🇧🇷#1 of 1
- Influencer Marketing2,463 freelancers · 🇧🇷 #1Top 0.12%🇧🇷#1 of 47
- B2C Marketing1,239 freelancers · 🇧🇷 #1Top 0.24%🇧🇷#1 of 7
- Product Marketing661 freelancers · 🇧🇷 #1Top 0.45%🇧🇷#1 of 7
- #4AI Marketing Tools35 freelancers · 🇧🇷 #1Top 11%🇧🇷#1 of 2
- #5Cross Functional Team Leadership1,042 freelancers · 🇧🇷 #1Top 0.48%🇧🇷#1 of 12
- #5Partnership Development346 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 10
- #8Strategic Planning1,408 freelancers · 🇧🇷 #1Top 0.57%🇧🇷#1 of 19