Yevhen S.

🔴 Want more leads (calls + form inquiries) at a lower CPL/CPA — not “clicks and impressions”? 🔴 Share your website or ad account — I’ll run a quick audit and point out clear improvements you can apply right away. Hi! I’m Yevhen — a Google Ads Specialist / Meta Ads Specialist (Facebook & Instagram) with 11+ years in Lead Generation, and PPC Campaign Optimization. I work with Local Services, Home Services, and Home Improvement businesses across the US, Canada, UK and focus on what owners actually care about: steady lead flow, lead quality, and predictable acquisition costs. If you’ve worked with ads before, you’ve probably seen this: reports look “good” (traffic, CTR, clicks), but the phone doesn’t ring consistently. My job is to build and manage a lead-gen system where Google Ads + Meta Ads work together to generate real inquiries and booked estimate opportunities — supported by clean tracking and structured optimization. ✅ What I do (Setup, Audit & Ongoing Management) Google Ads for Local Lead Generation: - Google Ads campaign setup from scratch or full rebuild (audit & rescue / fix / restructure / optimize / scale) - Search campaigns for high-intent queries: repair / emergency / installation / replacement - Keyword research + match type strategy + negative keywords framework - Location targeting (service-area), ad scheduling, call-focused conversion actions - Performance Max management when it fits the account (controlled assets + clean conversion signals) - Local Services Ads (LSA) support when relevant Meta Ads (Facebook Ads / Instagram Ads): - Retargeting to convert warm traffic into calls and quote requests - Local audience targeting + offer testing + creative iteration (proof-based angles) 📊 Tracking & Conversion Setup (GA4 / GTM) - GA4 + Google Tag Manager conversion tracking (calls + forms) - Call tracking integration - Conversion action strategy so Smart Bidding optimizes for the right signals - Lead-quality controls via intent segmentation, exclusions, geo tightening, and spam/bot controls - Optional: offline conversion imports / CRM alignment (if available) 🏠 Home Improvement / Home Services niches I work with: HVAC • Roofing • Plumbing • Electricians • Handyman • Remodeling / Home Renovation • Kitchen & Bath • Water Damage Restoration • Garage Door • Windows & Doors • Landscaping • Cleaning etc 🔧 How I work 1) Audit + action plan (fastest wins first) 2) Rebuild / restructure campaigns + tracking + negatives 3) Weekly optimization focused on leads, CPL/CPA, and lead quality (not vanity metrics) 👉 Send me a message or invite me to your job — I’ll review your setup and suggest clear next steps. 🕒 Last updated: 08/20/2026