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Catherine J.
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Catherine J.

Art Director & Brand Designer | Social Content Host

I help brands, agencies, founders, and executive teams turn ideas into polished creative across campaigns, presentations, social content, events, and on-camera storytelling. I’m a hybrid creative: art director, brand designer, content producer and on-camera host. For the past 4+ years, I’ve partnered with Indeed through Upwork as a long-term creative contractor supporting brand campaigns, social-first content, executive presentations, event programming, and high-visibility storytelling initiatives. My work spans creative direction, concepting, design, and on-camera talent for brands building their own media. I’ve supported creative work for Indeed, The Female Quotient, Tribeca Film Festival, SXSW, Raven PR, MetLife, United Airlines, Zebra Technologies, and more. My sweet spot is translating complex ideas into creative that feels clear, elevated, human, and built for modern platforms. I can support with: • On-camera hosting, interviewing, and content production • Brand art direction and campaign design • Pitch decks, keynote decks, and executive presentations • Social media content systems and campaign assets • Founder and executive thought leadership content • Visual identity systems and brand refreshes • Event coverage, red carpet interviews, and conference recaps • Creative concepts, scripts, prompts, and content formats • Editorial design and launch assets Clients bring me in when they need more than a task-based designer. I can help clarify the message, shape the creative direction, build the visual system, and support the final execution - whether that’s a brand deck, social campaign, executive content series, interview format, or event content package. As Aidan McLaughlin, Global Director of Marketing + Content at Indeed, shared after our work together: "Cate brings a rare combination of creative intelligence, cultural fluency, design judgment, on-camera instincts, and creative direction". My background includes 8+ years in design and art direction, 2.5+ years of on-camera hosting and interviewing, and an M.A. in Graphic Design and Visual Experience from SCAD. Ideal projects include campaign launches, brand systems, pitch decks, executive storytelling, social-first content, event coverage, and interview-led content that needs to feel polished, smart, and not overly corporate. If you’re looking for a senior creative partner who can help shape the idea, design the system, and bring the story to life across brand, social, decks, events, or on-camera content, I’d love to collaborate. Available for project-based work, monthly creative support, and fractional contracts with teams that need senior-level art direction, brand design, social content, presentation design, or on-camera storytelling support.

🇺🇸New York City, United States$130/hr100% JSS5.00 (19)Since Mar 2022

Earnings and projects

MRR
$4.8k

Last 6 months ÷ 6

World#5,845 / 412k
🇺🇸Country#1,930 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $29k

Total earnings
$946k

Billed in all: $993k

World#660 / 412k
🇺🇸Country#293 / 62.1k
Per project
$50k

$14k in the last 6 months

World#955 / 412k
🇺🇸Country#253 / 62.1k
Projects, last 6 months
2

Across 3 contracts

100% fixed0% hourly
World#88,921 / 412k
🇺🇸Country#11,762 / 62.1k
Projects in all
19

Across 20 contracts

100% fixed0% hourly
World#138,389 / 412k
🇺🇸Country#20,062 / 62.1k

Earnings, last 30 days

$993kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$0.98M$0.99M$1.00M$1.01MOct 8Oct 23Nov 7

Skill rankings: Top 0.91% in Social Media Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #30Art Direction1,623 freelancers · 🇺🇸 #17Top 2%
  2. #55Creative Direction2,705 freelancers · 🇺🇸 #33Top 2%
  3. #59Social Media Design6,511 freelancers · 🇺🇸 #29Top 0.91%
  4. #85Brand Strategy3,282 freelancers · 🇺🇸 #40Top 3%
  5. #389Graphic Design37,609 freelancers · 🇺🇸 #146Top 1%