Max S.

Analytics Expert | GA4, GTM, Server-Side, Data Studio, BigQuery & ETL

🎯 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐝𝐨𝐧'𝐭 𝐦𝐚𝐭𝐜𝐡 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐆𝐀𝟒, 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬, 𝐌𝐞𝐭𝐚, 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐂𝐑𝐌? ⚡️𝑇ℎ𝑎𝑡'𝑠 𝑒𝑥𝑎𝑐𝑡𝑙𝑦 𝑤ℎ𝑎𝑡 𝐼 𝑓𝑖𝑥 — 𝑑𝑎𝑖𝑙𝑦. 𝐹𝑢𝑙𝑙 𝑐ℎ𝑎𝑖𝑛: 𝑡𝑟𝑎𝑐𝑘𝑖𝑛𝑔 (𝐺𝐴4, 𝐺𝑇𝑀, 𝑠𝑒𝑟𝑣𝑒𝑟-𝑠𝑖𝑑𝑒), 𝑝𝑖𝑝𝑒𝑙𝑖𝑛𝑒𝑠 (𝐵𝑖𝑔𝑄𝑢𝑒𝑟𝑦), 𝑟𝑒𝑝𝑜𝑟𝑡𝑖𝑛𝑔 (𝐷𝑎𝑡𝑎 𝑆𝑡𝑢𝑑𝑖𝑜). ✅ 𝟔+ 𝒚𝒆𝒂𝒓𝒔 | 𝟏𝟎𝟎% 𝑱𝒐𝒃 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 📍𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 1️⃣ 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝙖𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨 𝙨𝙚𝙩𝙪𝙥 GA4 (web + app), Google Tag Manager (web + server-side), enhanced ecommerce, cross-domain tracking, Consent Mode v2. Conversion tracking for Google Ads, Meta (Pixel + Conversions API with deduplication), LinkedIn, Microsoft Ads, Bing UET. Server-side tagging with Stape or Google Cloud. Tracking on any platform — Shopify, Webflow, Framer, WordPress, ClickFunnels, custom sites. 2️⃣ 𝘿𝙖𝙨𝙝𝙗𝙤𝙖𝙧𝙙𝙨 & 𝙧𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 (𝘿𝙖𝙩𝙖 𝙎𝙩𝙪𝙙𝙞𝙤 & 𝙂𝙤𝙤𝙜𝙡𝙚 𝙎𝙝𝙚𝙚𝙩𝙨) Data Studio (formerly Google Looker Studio) dashboards on BigQuery, Google Sheets, or direct connectors — including custom HTML/CSS visualizations and community components when standard charts aren't enough. Agency multi-client reporting, GoHighLevel reporting, Supermetrics & Windsor setups. Clean data model underneath, so dashboards stay fast and don't break when a source changes. 3️⃣ 𝘿𝙖𝙩𝙖 𝙥𝙞𝙥𝙚𝙡𝙞𝙣𝙚𝙨, 𝘽𝙞𝙜𝙌𝙪𝙚𝙧𝙮 & 𝙀𝙏𝙇 Automated pipelines from ad platforms, CRMs, ERPs, and APIs into BigQuery or Snowflake — Cloud Run / Cloud Functions (Python, Node.js) or Apps Script, with layered data models (raw → staging → marts / medallion architecture), scheduled transformations, and upsert patterns so reports never show empty tables mid-refresh. Real examples: SAP Business One + ADP + Copper CRM → BigQuery warehouse with full SQL modeling layer; Facebook Ads API → BigQuery multi-account pipeline; SEMrush API → Sheets → Looker Studio SEO reporting; GA4 Data API → Sheets automation. 4️⃣ 𝘼𝙩𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 & 𝘾𝙍𝙈 𝙞𝙣𝙩𝙚𝙜𝙧𝙖𝙩𝙞𝙤𝙣 Connecting forms, booking tools (Cal scheduling platform, Calendly, HubSpot bookings), and CRMs (HubSpot, Marketo, Pardot, GoHighLevel, Copper) with ad platforms and analytics so leads keep their real source. Offline conversion imports, enhanced conversions, UTM architecture, lead-source debugging, deduplication between platforms. 5️⃣ 𝘼𝙪𝙙𝙞𝙩𝙨 & 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 Conversion tracking audits and fixes (Google Ads, Meta, GA4 & Shopify), GTM container audits, consent/GDPR compliance reviews, duplicate conversion cleanup, and root-cause analysis when numbers disagree between GA4, ad platforms, and your CRM. I read network requests, HAR files, and container exports — not just the reporting UI. I also consult teams and deliver full documentation — technical and non-technical — so any specialist can work with the final setup. 🔑 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 ✔️Minimal changes to working infrastructure — I fix what's broken without rebuilding what isn't ✔️Errors surface loudly, never silently — pipelines and tags that fail should tell you ✔️Everything documented in plain language, so your team isn't dependent on me forever ✔️Honest scoping — if something isn't worth building, I'll say so before you pay for it ⚒ 𝐒𝐓𝐀𝐂𝐊 Google Analytics 4 · Google Tag Manager (web + server) · Stape · BigQuery · Snowflake · Looker Studio · Google Cloud (Cloud Run, Dataform, Cloud Functions, Scheduler) · Python · JavaScript · SQL · Apps Script · Meta Conversions API · Google Ads · Bing UET · HubSpot · Marketo · Pardot · GoHighLevel · Windsor · Supermetrics · Matomo · Plausible · SEMrush API 🤝 𝑻𝒚𝒑𝒊𝒄𝒂𝒍 𝒄𝒍𝒊𝒆𝒏𝒕𝒔: SaaS companies, B2B services, e-commerce, manufacturing, and marketing agencies that need tracking, attribution, and reporting to work as one system. 👉 Message me with what's broken (or what's missing), and I'll tell you honestly what it takes to fix it.