Emily C.

Marketing Strategist / Creative Strategist / Meta Ads Specialist

If your marketing looks busy but is not generating consistent sales, enquiries or measurable growth, the problem is rarely a lack of content. It is usually a lack of strategy. I’m Emily, a Strategic Marketing Partner specialising in marketing strategy, creative strategy and meta ads, with 10+ years of experience across in-house, agency, government and freelance marketing. I help established B2C brands and ambitious founder-led businesses turn disconnected marketing activity into a clear commercial growth system. Rather than focusing on one channel in isolation, I look at the full customer journey: Marketing and growth strategy Brand positioning and messaging Meta Ads and paid acquisition Content and social media strategy Customer psychology and creative direction Websites, landing pages and conversion Email and customer retention Campaign planning, reporting and optimisation My role is similar to having an experienced Marketing Director within your business - without the cost or commitment of hiring one full-time. Selected results Increased Shopify orders by 950% Increased sales by 645% Generated approximately £3,900 in sales from £600 ad spend Grew an Instagram account from 0 to 17,500 followers Selected an influencer partnership that generated £200,000+ in revenue Supported digital campaigns that generated approximately 900,000 clicks Generated around 120 leads in 3 days for a £3,000 training programme My experience includes work for and alongside brands and organisations such as Club Med, Co-op and Lexus as well as growing e-commerce, travel, hospitality, education and service-based businesses. I hold a First-Class BA in Marketing and a Master’s degree in Public Relations, combining academic expertise with hands-on commercial experience. I can support you with: Fractional CMO/Marketing Director support Senior strategic direction across your wider marketing operation. Marketing strategy A clear growth plan covering your audience, positioning, customer journey, channels, campaigns and priorities. Creative strategy and Meta Ads Campaign strategy, setup, creative direction, optimisation and conversion recommendations. I am best suited to businesses that already have a strong product or service but need an experienced marketer to identify what is preventing growth, bring the marketing together and lead the strategy forward. I do not create activity for the sake of being visible. Every recommendation is connected to a commercial objective. Let’s turn your marketing into a system that generates customers, sales and sustainable growth.