Emily C.

Empathy is a real strength in creative strategy. Understanding what someone wants, what frustrates them and what makes them hesitate to buy. Being able to see the world through your audience’s eyes and recognise what would make them stop, feel understood and want to know more. I’m a Creative Strategist & Meta Ads Specialist with 10 years of marketing experience across agency, in-house and freelance roles. My background includes Kin + Carta and work with brands including Club Med, Co-op, Jet2, Lexus and Souter Bros Coffee. I combine customer insight, creative thinking and performance data to develop stronger ads and make informed campaign decisions. What I can help with: Creative strategy, audience research and competitor analysis Concepts, hooks, scripts and production briefs Hands-on content creation Meta ads management, creative testing and optimisation I hold a first-class BA in Marketing and a Master’s in PR. Explore my portfolio for selected work and results.