Ioana N.

🟢 You've spent money on SEO and got a report full of generic advice; nothing changed, and you're now half-convinced SEO doesn't work. Sounds familiar? 🟢 Anyone can list recommendations. Few people know which ones actually matter for your specific site, and fewer still get hands-on with your dev team until they're live. Let's talk about what's actually holding your site back. I am highly skilled in technical SEO for all website types, including large, complex websites; crawl optimization, website migrations, indexation issues, site architecture, internal linking, Core Web Vitals, or JavaScript SEO are just a few of my specialities. I help with the foundational work that drives lasting visibility, not just the surface-level fixes every tool can generate. Beyond technical SEO, I can build full search strategies: GEO, AEO, AI search visibility, keyword research, content planning, on-page optimization & off-page strategy. I make sure my clients aren't just ranking today - they're positioned for where search is heading. I've worked agency-side and freelance, across most industries and site sizes, and I stay hands-on with developers, content, and marketing teams until strategy actually gets implemented. ✅ What I do 🔧 Technical SEO - The foundation most sites get wrong. I dig into what's actually blocking crawlers and search engines from indexing and ranking your content properly. - Complete technical audits with clear prioritization - Implementation support - Indexation issues - orphan pages, noindex errors, canonical conflicts - Site architecture and URL structure for scalability - JavaScript rendering and SEO for dynamic/JS-heavy sites - Core Web Vitals - diagnosing and fixing speed, LCP, CLS, INP issues - Migration support - replatforming, domain changes, URL restructuring without losing rankings - Duplicate content and canonicalization fixes - Structured data / schema markup implementation - Faceted navigation and pagination handling for large catalogs - International setups - hreflang, multi-market architecture 📄 On-Page SEO - Making sure every page is built to rank and convert, not just exist. - Title tags, meta descriptions, and header structure optimized for intent - Keyword mapping - assigning the right terms to the right pages, avoiding cannibalization - Search intent alignment - matching page format to what searchers actually want - Internal linking strategy to distribute authority and support crawlability - Image optimization (alt text, compression, lazy loading) for SEO and performance - Conversion-focused on-page elements (CTAs, page layout) working alongside SEO 📝 Content Strategy - Content that's built for search and for the reader, not stuffed with keywords. - Content audits - identifying what to keep, consolidate, or prune - Topical authority mapping - building out content clusters that establish expertise - Keyword research tied to real search intent and business goals - Content briefs for writers, built around what's actually ranking and why - Gap analysis against competitors -where you're missing coverage - Scaling opportunities - templated content that works for large sites (location pages, product pages, etc.) 🤖 AEO, GEO & AI Search Visibility - Search is splitting between traditional rankings and AI-generated answers. I make sure clients show up in both. - Optimizing content to be cited in AI Overviews, ChatGPT, Perplexity, and other AI search tools - Structuring content for extractability - clear answers, defined entities, structured data - Generative Engine Optimization (GEO) - building content and site signals AI models trust as sources - Answer Engine Optimization (AEO) - formatting for featured snippets, People Also Ask, and voice/AI answers - Monitoring brand visibility across AI search platforms, not just Google rankings - Balancing traditional SEO fundamentals with emerging AI-search requirements ✅ Experience - Large international brands and complex websites - E-commerce, SaaS, and lead generation - Sites from thousands to millions of URLs - Cross-functional work with dev, product, and content teams - Built for scalable, long-term growth - B2B & B2C ✅ Tools GSC · GA4 · Screaming Frog · SEMrush / Ahrefs · PageSpeed Insights / Lighthouse · Sitebulb · OnCrawl ✅ Platforms WordPress · Shopify · Magento · Drupal · Joomla ✅ How I work - Prioritized, actionable recommendations - Clear communication for technical and non-technical stakeholders - Flexible: one-off audits or ongoing strategic SEO support