Christabel Amara N.

I specialize in lifecycle and email marketing, building and auditing flows, and developing retention email systems. With 8+ years in lifecycle marketing, outreach, and email marketing across E-commerce and SaaS, I've worked with brands in food, tech, wellness, fashion, apparel, lifestyle, and consultancy. I help brands turn Email, SMS, In-App Messaging, Ads, and other marketing channels into a structured retention engine that increases repeat purchase rate, revenue per subscriber, and long-term customer value. WHAT I DO: - I audit existing lifecycle/email setups and flag what's misconfigured or underperforming - Build and fix flows: welcome, onboarding, win-back, re-engagement, post-purchase - Set up segmentation, list hygiene, and deliverability practices - Design email templates and campaign creative - Support HubSpot CRM configuration, workflow automation, and hands-on team training TRACK RECORD: 20 completed Upwork contracts. 100% Job Success Score. Top Rated PLUS. 15+ brands across food, Tech, wellness, fashion, apparel, lifestyle, and Consultancy spaces. "Fashion Jam Essentials Brand recorded a 25% increase in revenue in 60 days, with abandoned carts transformed into an automated revenue generating system". RTS got a total contact and Data cleaning process, with the Sales and Deals Pipeline optimized, resulting in improved customer retention and a more structured CRM system. MY APPROACH IS SIMPLE YET POWERFUL: PERFORMANCE MARKETING: By understanding your brand, customers, and goals, I build tailored lifecycle marketing systems across email, SMS, push, and on-site channels, using behavior-led flows and segmentation to deliver relevant messaging that drives growth and engagement. LIFECYCLE REVENUE OPTIMIZATION: I identify and fix revenue leakage across existing systems, strengthening post-purchase flows, resolving segmentation overlap and list fatigue, and improving suppression logic. I then rebuild lifecycle structure around intent-based segmentation, optimized flow logic, revenue-per-recipient growth, repeat purchase acceleration, deliverability discipline, and a structured testing framework. GROWTH FUNNEL ARCHITECTURE: Every stage has a clear purpose. I build lifecycle marketing systems that capture, nurture, convert, and retain customers, driving higher purchase rates and turning prospects into loyal buyers. CREATIVE DESIGN: I design end-to-end lifecycle creative across email, SMS, push, in-app, and post-purchase channels, building cohesive, behavior-driven experiences that drive retention, repeat purchase, and long-term customer loyalty, using design tools like Canva, Figma, Adobe Creative Cloud, etc. COMPREHENSIVE SALES AND DATA-DRIVEN STRATEGY: I transform CRM systems from basic databases into revenue-driving growth engines, using analytics, attribution, and performance insights to power smarter marketing and sales decisions. CORE PLATFORMS: Klaviyo, HubSpot, Mailchimp Certified, Shopify, WooCommerce, Omnisend, Brevo, ConvertKit, and Salesforce. WHY CLIENTS LOVE WORKING WITH ME: I'm highly process- and data-driven, with hands-on experience across key lifecycle marketing and analytics tools, using them to build, automate, and optimize end-to-end customer journeys. I break down complex systems into clear, actionable strategies and ensure your team not only implements every recommendation but fully understands it. I don't just design email templates; I build scalable lifecycle marketing systems that drive adoption, deepen customer relationships, and grow recurring revenue by optimizing every stage of the customer journey. I have 20 completed contracts on Upwork, Top Rated Plus badge, and a 100% JSS. If your team needs a lifecycle flow fixed, a HubSpot/CRM setup audited, or a retention program built from scratch, message me with what's currently broken or missing; I'll tell you honestly whether I'm the right fit.