Muneeb U.

$80K+ earned on Upwork. 100% Job Success. Top Rated Plus. 110+ jobs completed. I help founders, executives, and brands grow through social media without turning their profiles into content machines that post every day and hope something works. Most of my work sits across three areas: social media strategy, LinkedIn growth, and Meta Ads. Over the last 6+ years, I’ve worked with 60+ clients across SaaS, e-commerce, technology, consulting, coaching, and professional services. Sometimes that means building a founder’s LinkedIn presence from scratch. Sometimes it means managing the wider social media strategy. Sometimes it means running Facebook and Instagram Ads and figuring out why the current campaigns aren’t converting. The channel changes. The goal usually doesn’t: get the right people to notice you, trust you, and eventually buy. A few results from recent work: ➜ For Mark, Co-Founder of Shiptheory, we grew LinkedIn impressions by 282% in 28 days, reached 13,066 unique members, generated 6 qualified leads, and booked a CEO demo call — with zero ad spend. ➜ For an AI & Business Coach, LinkedIn impressions increased by 385.4% in 35 days. The content and engagement system generated 20 qualified meetings and helped close 3 high-ticket clients. ➜ For a DTC activewear brand, a Meta Ads campaign generated $38,950 in revenue from $8,420 in ad spend 4.63x ROAS and 521 purchases at $16.16 CPA. ➜ On another Meta lead generation campaign, we generated 127 qualified leads, 42 booked appointments, and 16 closed sales. What I usually help with: Social media strategy & management ➜ Social media strategy and content planning ➜ Social media management ➜ Instagram, Facebook, LinkedIn, TikTok, X/Twitter and YouTube ➜ Organic social media growth ➜ Content calendars and campaign ideas ➜ Community engagement ➜ Reels, carousels, branded content and short-form strategy ➜ Social media audits and performance analysis LinkedIn LinkedIn has been a big part of my work for years, especially with founders, executives, and B2B companies. I can help with: ➜ LinkedIn ghostwriting ➜ LinkedIn personal branding ➜ LinkedIn content strategy ➜ LinkedIn profile optimization ➜ Thought leadership content ➜ LinkedIn lead generation ➜ Sales Navigator and outreach ➜ Founder and executive positioning ➜ LinkedIn Ads I don’t write generic “5 lessons I learned” posts and call it thought leadership. The work starts with understanding how you actually think, what your buyers care about, and what you can say that someone else in your industry can’t. Meta Ads & paid social I also work on Facebook Ads and Instagram Ads for e-commerce brands, lead generation businesses, and companies that want paid social to do more than just generate cheap clicks. That includes: ➜ Meta Ads management ➜ Facebook Ads Manager ➜ Instagram Ads ➜ Prospecting and retargeting ➜ E-commerce campaigns ➜ Lead generation campaigns ➜ Audience testing and segmentation ➜ Creative and hook testing ➜ Meta Pixel and Conversion API ➜ ROAS and CPA optimization ➜ Campaign scaling and reporting I’m not interested in launching 20 random ad sets and calling that a strategy. I’d rather understand the offer, audience, funnel, creative, and numbers first — then build around what actually makes sense. I tend to work best with: ➜ B2B founders and executives ➜ SaaS and technology companies ➜ E-commerce and DTC brands ➜ Coaches and consultants ➜ High-ticket service businesses ➜ Personal brands If you’re looking for a Social Media Growth Strategist, Social Media Manager, LinkedIn Ghostwriter, Content Strategist, Meta Ads Expert, or Facebook Ads Manager, feel free to send me a message. Tell me what you’re working on, what you’ve tried so far, and where things are getting stuck. If I think I can help, I’ll tell you how I’d approach it.