Dustin B.

Lead Generation Expert | PPC Specialist | Google & Bing Ads Strategist

# Google Ads Strategist | Microsoft Ads | Offline Conversion Tracking | Lead Generation Hi, I'm Dustin Bowser. I help businesses grow through Google Ads and Microsoft Ads by focusing on what actually matters—bringing in more customers, not just more leads. Over the past nine years, I've worked with businesses across a wide range of industries, managing campaigns that range from a few thousand dollars per month to more than $200,000 in monthly ad spend. Every business is different, but one thing remains the same: successful advertising starts with accurate data, a solid strategy, and consistent optimization. One of the biggest mistakes I see businesses make is measuring success by clicks, form submissions, or phone calls alone. Those metrics are important, but they don't tell the whole story. My goal is to help Google understand which leads actually became paying customers. When we connect your CRM back to Google Ads through offline conversion tracking, Google becomes significantly better at finding people who are most likely to generate revenue for your business—not just inquiries. That's where I believe the future of paid advertising is headed, and it's an area I'm passionate about helping businesses implement correctly. ## My Approach I treat every advertising dollar as if it were my own. That means I'm not interested in making changes simply to make changes. I believe in building a strong foundation first, understanding the data, making thoughtful optimizations, and scaling once we've proven what's working. I've found that slow, consistent improvements almost always outperform chasing the latest marketing trend. Advertising should be a long-term investment, not a guessing game. ## What I Help Businesses With • Google Ads Management • Microsoft Ads Management • Google Shopping & Merchant Center • Performance Max Campaigns • Lead Generation • Google Analytics 4 • Google Tag Manager • Offline Conversion Tracking • Call Tracking & Attribution • Campaign Audits • Account Restructuring • Landing Page Strategy ## Experience Throughout my career, I've had the opportunity to help businesses produce record-breaking months, improve lead quality, and scale profitably through paid search. One project I'm particularly proud of involved helping grow a business that had roughly $5,000 left in its bank account into a company generating more than $3.5 million in annual sales within two years. That wasn't accomplished through one "magic" campaign. It came from understanding the data, making thousands of small improvements over time, and allowing those improvements to compound. That's how I approach every account. ## Why Clients Work With Me When you hire me, you're working directly with me. No account managers. No junior media buyers. No layers of communication. Just honest conversations, transparent reporting, and a shared goal of growing your business responsibly. I believe the best client relationships are partnerships. My job isn't simply to manage your Google Ads account. My job is to understand your business, protect your advertising budget, and help you make better marketing decisions using real data. If that sounds like the type of partner you're looking for, I'd love to connect.