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Umaima W.
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Umaima W.

LinkedIn Ad Copywriter & Ghostwriter | B2B Content & Lead-Driven Copy

I’m a Senior LinkedIn Ghostwriter & Ad Copywriter helping founders, executives, and B2B service providers grow authority, inbound leads, and revenue through strategic LinkedIn content and high-performing ad copy. I don’t write “engaging ads.” I write LinkedIn ads that generate qualified leads, booked calls, and real pipeline. Most LinkedIn ads fail because they: Sound like organic posts boosted with budget Focus on features instead of buyer psychology Chase clicks instead of conversions That’s where I come in. What I Do: - LinkedIn Ad Copywriting for Founders & CEOs - Personal Brand Content (Authority & Thought Leadership) - B2B LinkedIn Ad Copy (Cold, Retargeting & Lead Forms) - LinkedIn Sponsored Content Copy - Full-Funnel B2B Messaging - Hook Writing, CTAs & Conversion Messaging My Approach (Why Clients Hire Me); Most LinkedIn content fails because it: - Talks about the creator, not the audience - Has weak hooks and no positioning - Drives likes… but no leads I structure LinkedIn ads around how real B2B buying decisions are made, specially in service-based and high-ticket environments. I fix that by: - Writing content aligned with your business goals, not vanity metrics - Positioning you as a trusted expert, not a loud marketer - Using proven frameworks for hooks, storytelling, and persuasion - Aligning organic content with paid ads and sales funnels Experience That Shows in the Copy; I’ve worked closely with: - Founders & senior leadership - Sales and marketing teams - Paid advertising and lead-generation systems This means your content and ad copy: - Sounds credible, not generic - Matches how real businesses sell - Converts because it aligns with how buyers think Why Clients Hire Me Because I understand the connection between: Ad Copy → Sales Conversations → Revenue Your LinkedIn ad copy will: - Align with how your sales team actually closes - Speak directly to decision-makers - Filter out low-quality leads Optimize for qualified pipeline, not cheap clicks Services I Offer; LinkedIn Ghostwriting (Monthly): - Founder voice development - Authority & thought-leadership posts - Engagement-focused storytelling - Clear CTAs for inbound leads LinkedIn & Paid Ads Copywriting: - Scroll-stopping hooks - High-converting ad headlines & primary text - Copy optimized for CPL, not clicks Content + Ad Alignment: - Organic posts that support paid campaigns - Consistent messaging across funnels Ideal Clients: - Founders & CEOs - B2B Service Providers - Coaches & Consultants - Agencies building authority brands - Professionals monetizing LinkedIn What You Can Expect: - Content that sounds like you - Copy written for leads, not likes If you want LinkedIn content and ad copy that actually drives conversations and conversions, let’s talk.

🇵🇰Karachi, Pakistan$25/hr100% JSS5.00 (6)Since Mar 2022

Earnings and projects

MRR
$1.3k

Last 6 months ÷ 6

World#37,565 / 412k
🇵🇰Country#4,393 / 52.9k
Revenue, last 30 days
$1.5k

Last 6 months: $7.8k

World#29,511 / 412k
🇵🇰Country#3,410 / 52.9k
Total earnings
$9.1k

Billed in all: $9.6k

World#204,564 / 412k
🇵🇰Country#22,185 / 52.9k
Per project
$647

$650 in the last 6 months

World#159,543 / 412k
🇵🇰Country#15,860 / 52.9k
Projects, last 6 months
12
58% fixed42% hourly
World#14,025 / 412k
🇵🇰Country#3,246 / 52.9k
Projects in all
14
64% fixed36% hourly
World#168,286 / 412k
🇵🇰Country#27,914 / 52.9k

Earnings, last 30 days

$9.6k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8k$9k$10kOct 9Oct 24Nov 8

Skill rankings: Top 5% in Ghostwriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #18LinkedIn Profile Headline & Summary216 freelancers · 🇵🇰 #7Top 8%
  2. #33Company LinkedIn Profile399 freelancers · 🇵🇰 #10Top 8%
  3. #64Direct Response Copywriting741 freelancers · 🇵🇰 #10Top 9%
  4. #106Resume Writing1,613 freelancers · 🇵🇰 #16Top 7%
  5. #114LinkedIn Campaign Manager902 freelancers · 🇵🇰 #17Top 13%
  6. #132Ad Copy1,861 freelancers · 🇵🇰 #10Top 7%
  7. #154Ad Creative1,402 freelancers · 🇵🇰 #33Top 11%
  8. #166LinkedIn Marketing1,819 freelancers · 🇵🇰 #36Top 9%