Umaima W.
LinkedIn Ad Copywriter & Ghostwriter | B2B Content & Lead-Driven Copy
I’m a Senior LinkedIn Ghostwriter & Ad Copywriter helping founders, executives, and B2B service providers grow authority, inbound leads, and revenue through strategic LinkedIn content and high-performing ad copy. I don’t write “engaging ads.” I write LinkedIn ads that generate qualified leads, booked calls, and real pipeline. Most LinkedIn ads fail because they: Sound like organic posts boosted with budget Focus on features instead of buyer psychology Chase clicks instead of conversions That’s where I come in. What I Do: - LinkedIn Ad Copywriting for Founders & CEOs - Personal Brand Content (Authority & Thought Leadership) - B2B LinkedIn Ad Copy (Cold, Retargeting & Lead Forms) - LinkedIn Sponsored Content Copy - Full-Funnel B2B Messaging - Hook Writing, CTAs & Conversion Messaging My Approach (Why Clients Hire Me); Most LinkedIn content fails because it: - Talks about the creator, not the audience - Has weak hooks and no positioning - Drives likes… but no leads I structure LinkedIn ads around how real B2B buying decisions are made, specially in service-based and high-ticket environments. I fix that by: - Writing content aligned with your business goals, not vanity metrics - Positioning you as a trusted expert, not a loud marketer - Using proven frameworks for hooks, storytelling, and persuasion - Aligning organic content with paid ads and sales funnels Experience That Shows in the Copy; I’ve worked closely with: - Founders & senior leadership - Sales and marketing teams - Paid advertising and lead-generation systems This means your content and ad copy: - Sounds credible, not generic - Matches how real businesses sell - Converts because it aligns with how buyers think Why Clients Hire Me Because I understand the connection between: Ad Copy → Sales Conversations → Revenue Your LinkedIn ad copy will: - Align with how your sales team actually closes - Speak directly to decision-makers - Filter out low-quality leads Optimize for qualified pipeline, not cheap clicks Services I Offer; LinkedIn Ghostwriting (Monthly): - Founder voice development - Authority & thought-leadership posts - Engagement-focused storytelling - Clear CTAs for inbound leads LinkedIn & Paid Ads Copywriting: - Scroll-stopping hooks - High-converting ad headlines & primary text - Copy optimized for CPL, not clicks Content + Ad Alignment: - Organic posts that support paid campaigns - Consistent messaging across funnels Ideal Clients: - Founders & CEOs - B2B Service Providers - Coaches & Consultants - Agencies building authority brands - Professionals monetizing LinkedIn What You Can Expect: - Content that sounds like you - Copy written for leads, not likes If you want LinkedIn content and ad copy that actually drives conversations and conversions, let’s talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.8k
Billed in all: $9,570$9.6k
$650 in the last 6 months
Earnings, last 30 days
Skill rankings: Top 5% in Ghostwriting
Ranked by MRR among everyone on Upwork with the skill.
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