Anna Z.

I am a marketing and sales expert for small and medium-sized companies. Over the last 15 years, I worked to establish international sales and marketing departments at 3 bootstrapping high-tech start ups. The budget was often tight, but there are always creative ideas about how to begin and grow sales, improve brand visibility and make sure the company looks seasoned and trustworthy. I also completed a dozen successful projects on upwork.com. Some of my experience includes: -- Creating annual marketing and sales plans for implementation and for VCs. -- Finding, negotiating with and signing up distribution partners and fostering those relationships to grow sales. -- Writing and editing all client-facing materials (including technical manuals, websites, case studies and white papers). -- Conducting independent sales funnel audits to increase revenue. -- Creating thorough and realistic marketing and sales budgets. -- Designing creative marketing campaigns from scratch and with no budget. -- Creating and implementing yearly SMM, SEM and SEO plans. -- Setting up a CRM, hiring and training staff members. -- Setting up GoogleAdwords campaigns, conducting A/B testing, and developing effective landing pages that sell. -- Working with designers and programmers to develop and deploy a company's website. -- Working with industry journalists to enhance company's visibility and receive free PR. -- Conducting market research (competitors, complementary products, price analysis). I have an entrepreneurial mindset, a "roll-up your sleeves" attitude and am product-curious. After spending time learning about the product and the industry, I will be able to drive sales, write eloquent, creative and industry-appropriate texts, craft the correct message for the press and hire & train staff members.