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Laiba I.
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Laiba I.

Brand Identity Designer & Creative Strategist | Visual Communications

I help businesses build brands that are not only visually distinctive but strategically designed to communicate, connect, and grow. With over 4 years of experience working with clients across telecom, aviation, healthcare, retail, technology, hospitality, and professional services, I combine brand strategy, visual communications, and design execution to create cohesive brand experiences across every customer touchpoint. Rather than designing isolated graphics, I focus on building systems. From brand identities and visual guidelines to marketing campaigns and digital assets, every deliverable is created with consistency, clarity, and business objectives in mind. Services I Offer • Brand Identity Design & Visual Systems • Brand Guidelines & Design Systems • Creative Direction & Brand Development • Marketing & Campaign Design • Corporate Communications • Presentation & Pitch Deck Design • Social Media Campaign Assets • Print & Digital Marketing Materials • Environmental & Wall Graphics • Infographics & Visual Storytelling • Reports, Publications & Editorial Design • KDP Books, Covers & Layout Design Why Clients Hire Me ✓ Strategic, business-focused design - not just aesthetics ✓ Consistent branding across every touchpoint ✓ End-to-end project ownership from concept to final delivery ✓ Strong communication and collaborative approach ✓ Detail-oriented with fast turnaround and reliable execution Whether you're launching a new brand, refreshing an existing one, or creating marketing assets that strengthen your business, I deliver thoughtful, high-quality design that helps your brand communicate with confidence.

🇵🇰Islamabad, Pakistan$25/hr100% JSS4.94 (10)Since Mar 2022

Earnings and projects

MRR (estimate)
≈$136

An estimate from an earlier read

World#126,254 / 412k
🇵🇰Country#17,630 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $819

Total earnings
$7.1k

Billed in all: $7.4k

World#225,569 / 412k
🇵🇰Country#25,095 / 52.9k
Per project
$353

$819 in the last 6 months

World#215,870 / 412k
🇵🇰Country#24,613 / 52.9k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇵🇰Country#22,564 / 52.9k
Projects in all
20
50% fixed50% hourly
World#133,447 / 412k
🇵🇰Country#22,130 / 52.9k

Earnings, last 30 days

$7.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7.3k$7.4k$7.5k$7.6kOct 9Oct 24Nov 8

No data since Nov 5, 2026.

Skill rankings: Top 17% in Website Header

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Website Header35 freelancers · 🇵🇰 #5Top 17%
  2. #59Retail Design155 freelancers · 🇵🇰 #3Top 38%
  3. #95Marketing Collateral Development241 freelancers · 🇵🇰 #16Top 39%
  4. #106Ecommerce Platform265 freelancers · 🇵🇰 #28Top 40%
  5. #107Digital Media387 freelancers · 🇵🇰 #9Top 28%
  6. #291Visual Design896 freelancers · 🇵🇰 #52Top 32%
  7. #318Magazine Layout941 freelancers · 🇵🇰 #19Top 34%
  8. #356Brand Marketing1,198 freelancers · 🇵🇰 #50Top 30%