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Brian F.
Expert-Vetted

Brian F.

Revenue Growth - Strategy Consultant | B2B Pricing | Go-to-Market

I'm a strategy consultant who helps companies grow revenue through pricing, financial planning, go-to-market strategy, and market research. I've earned $100K+ on Upwork as a top 1% freelancer. My clients include Fortune 100 companies, MAG7 enterprises, PE-backed portfolios, and Seed through Series B startups. I work mostly with B2B SaaS, technology, hospitality, and services companies. Here's what I help with: Pricing Strategy I build pricing strategies that work. This includes tier structure, packaging, value metrics, discount governance, and monetization models. I've helped companies unlock 25%+ revenue growth and have built pricing functions from scratch for PE-backed rollups and SaaS platforms. Go-to-Market I help companies launch products and enter new markets. I build ICP profiles, channel strategies, competitive positioning, and 180-day execution plans. I stay involved through the tactical rollout. Financial Planning (FP&A) I serve as fractional FP&A support for growth-stage companies. I build models from GL pulls, manage forecasting and cash flow, and deliver investor-ready financials. I've helped companies scale past $1M in annual revenue while staying profitable. Market Research I run TAM/SAM/SOM analysis, competitive benchmarking, and commercial due diligence. I've supported PE firms, startups, and F500 companies making investment and expansion decisions. I grew from analyst to engagement manager at a boutique strategy consulting firm, led enterprise programs for health tech startups, and managed business operations at a MAG7 company. MBA from Carnegie Mellon in Finance & Strategy. I start every project with a clear scope, defined deliverables, and a timeline. No fluff, just results.

🇺🇸Austin, United States$100/hr100% JSS4.42 (37)Since Mar 2022
GlobeUpwork

Earnings and projects

MRR
$769

Last 6 months ÷ 6

World#59,715 / 412k
🇺🇸Country#9,393 / 62.1k
Revenue, last 30 days
$2.1k

Last 6 months: $4.6k

World#19,794 / 412k
🇺🇸Country#4,160 / 62.1k
Total earnings
$133k

Billed in all: $137k

World#27,754 / 412k
🇺🇸Country#6,055 / 62.1k
Per project
$1.8k

$659 in the last 6 months

World#81,990 / 412k
🇺🇸Country#13,814 / 62.1k
Projects, last 6 months
7
29% fixed71% hourly
World#28,826 / 412k
🇺🇸Country#4,152 / 62.1k
Projects in all
72

Across 77 contracts

60% fixed40% hourly
World#41,474 / 412k
🇺🇸Country#6,390 / 62.1k

Earnings, last 30 days

$137k+$2.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$134k$136k$138kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Market Analysis

Ranked by MRR among everyone on Upwork with the skill.

  1. #12Marketing Strategy Report71 freelancers · 🇺🇸 #5Top 17%
  2. #42Pricing170 freelancers · 🇺🇸 #9Top 25%
  3. #102Business Planning & Strategy702 freelancers · 🇺🇸 #36Top 15%
  4. #128Business Strategy871 freelancers · 🇺🇸 #60Top 15%
  5. #169Go-to-Market Strategy820 freelancers · 🇺🇸 #60Top 21%
  6. #189Market Analysis1,500 freelancers · 🇺🇸 #28Top 13%
  7. #207Strategy1,499 freelancers · 🇺🇸 #84Top 14%
  8. #225Competitive Analysis1,472 freelancers · 🇺🇸 #48Top 15%