Carmen Alicia P.

Meta Ads Specialist | Campaign Setup, QA & Creative Testing

I work with Meta Ads campaign setup, creative testing, and campaign review based on hands-on experience managing my own campaigns. I started in digital marketing in 2020 through eCommerce (dropshipping), where I learned Meta Ads by creating and managing campaigns for my own products. More recently, I’ve also worked with digital products, handling campaign setup, creatives, budgeting, and performance tracking. My experience comes from actively working inside campaigns — testing creatives, adjusting messaging and audiences, monitoring performance, and learning how different changes impact results. I’m comfortable working with campaign structures and reviewing metrics like CTR, CPC, CPM, and CPL to better understand campaign performance and identify areas for improvement. I also enjoy the creative side of advertising, especially reviewing hooks, messaging, and ad concepts to improve clarity and engagement. I’m especially interested in supporting teams with: Meta Ads campaign QA and testing Campaign setup and execution support Creative review and ad concept support I’m detail-oriented, reliable, and comfortable following structured workflows to help ensure campaigns are set up correctly and running smoothly.