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Ruth E.
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Ruth E.

Content Writer & YT Script Writer | SEO + Conversion Specialist

Your content isn't converting. Your AVD is less than 40%. Your blog posts aren't ranking. Your audience is bouncing. I'll fix that! Hi! I'm Ruth, a high-retention scriptwriter and SEO content strategist. I turn bland ideas into revenue-generating assets that hook audiences, rank on search engines, drive action, and actually get results. Whatever kind of content it may be: an SEO article built to dominate Page 1 or a YouTube script structured to maximize your average view duration (AVD), I create content built to make your phone ring, your watch-time climb, and your business grow (and your sales soar). HERE'S WHAT I BRING TO THE TABLE: • Write YouTube scripts with hooks that stop the scroll, retention-engineered pacing, and story structures that keep viewers watching till the very last second. • Transform complex topics into clear, data-backed, actionable SEO-optimized articles or scripts engineered to perform (my client posts regularly hit top 3 positions on Page 1). • Create conversion-focused copy that turns passive readers and viewers into paying, consistent clients. • A professional background in pharmacy, giving you a rock-solid base for health, wellness, food, and technical niches, so it's accurate, credible, and never watered down. • Plug-and-play delivery with content so polished you can publish or record immediately. MY TRACK RECORD SPEAKS LOUDER THAN ANY PROMISES: • Scripted for Devoured Daily, helping the channel cross monetization in under 30 days, hitting 200K+ views on multiple long-form videos and gaining 3,000+ subscribers in its first month. • Boosted organic search traffic by 300% in 6 months for an environmental sustainability organization. • Generated $50K+ in sales for a finance brand through a single strategic series. • Active scriptwriter for senior wellness and food-explainer channels built on high-retention storytelling. • Trusted by HR SaaS platforms, tax solution providers, and niche digital brands for creating high-converting content. • 5+ years building content, written and scripted, that consistently performs. HOW WE WORK TOGETHER: • The Goal: You tell me what you need (watch time, sales, search rankings, or engagement). • The Strategy: I research your audience, market gaps, and competitors. • The Execution: You get production-ready scripts or publication-ready content, designed to perform and deliver results, not just words. • The Result: Your business grows! I DO NOT write fluff, filler, or generic AI-sounding content. Every line of text I write serves a strategic purpose. Ready to stop settling for content that doesn't convert? Shoot me a DM with your biggest content challenge, and we'll discuss a content plan that'll get you the results you need!

🇳🇬Calabar, Nigeria$30/hr100% JSS5.00 (5)Since Mar 2022

Earnings and projects

MRR
$212

Last 6 months ÷ 6

World#111,409 / 412k
🇳🇬Country#3,903 / 13.8k
Revenue, last 30 days
$90

Last 6 months: $1.3k

World#93,406 / 412k
🇳🇬Country#3,149 / 13.8k
Total earnings
$4.7k

Billed in all: $4.7k

World#259,264 / 412k
🇳🇬Country#6,317 / 13.8k
Per project
$316

$317 in the last 6 months

World#226,433 / 412k
🇳🇬Country#5,975 / 13.8k
Projects, last 6 months
4
100% fixed0% hourly
World#51,815 / 412k
🇳🇬Country#3,269 / 13.8k
Projects in all
15

Across 17 contracts

94% fixed6% hourly
World#161,378 / 412k
🇳🇬Country#5,453 / 13.8k

Earnings, last 30 days

$4.7k+$90 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$4,650$4,700$4,750Oct 9Oct 24Nov 8

Skill rankings: Top 15% in Article

Ranked by MRR among everyone on Upwork with the skill.

  1. #100Web Content Development535 freelancers · 🇳🇬 #7Top 19%
  2. #232YouTube Monetization775 freelancers · 🇳🇬 #21Top 30%
  3. #302Article2,060 freelancers · 🇳🇬 #16Top 15%
  4. #451YouTube SEO1,544 freelancers · 🇳🇬 #32Top 29%
  5. #488YouTube Automation1,359 freelancers · 🇳🇬 #35Top 36%
  6. #515AI Content Writing1,517 freelancers · 🇳🇬 #42Top 34%
  7. #673Content Management2,310 freelancers · 🇳🇬 #23Top 29%
  8. #734Scriptwriting3,377 freelancers · 🇳🇬 #62Top 22%