Anass B.

🏆Conversion Tracking Expert 🧠 12+ years of experience 🔍 Web Analytics ⚡Server Side 💯Clear and Fluent Communication 💪 GTM, GA4, Google Ads, Facebook Certified 💪 I'm Anass, a Web Analyst/Tracking expert bringing over 12 years of expertise to the table in the digital bubble : Google Tag Manager, Google Analytics 4, Google Ads, Facebook Ads, Client & Server Side... I have audited and implemented tracking solutions on all type of websites : E-commerce, B2B lead generation websites, blogs... 🔍 Expertise : Specializing in Google Analytics 4, Google Tag Manager (GTM), Server-side tracking, Google Ad, and Google Data Studio (Looker Studio), Facebook Pixel, Facebook Conversions API (CAPI), Tiktok Ads, Snapchat Ads, HTML, CSS, JS... 💼 Experience in Tracking Implementation for : E-commerce businesses : custom-made websites, Single Page Applications (SPA), CMS (Shopify, Woocommerce, Magento, Bigcommerce, Prestashop...), SAAS businesses, B2B lead generation businesses... ⚡ Key Competencies : • Google Analytics 4 • Google Tag Manager • Google Ads • Server Side (GA4, Facebook CAPI, Tiktok Conversions API...) • Pixel Implementation (Facebook, Tiktok, Snapchat, Criteo...) • Cross-Domain Tracking • Iframe Tracking • Custom Event Tracking • Form Submission and E-commerce Tracking • Iframe, HS Form Tracking, Booking, Calendly, Padrot, etc. • Custom Tracking: Chats, Filters, Video, Audio, Pop-Up, Outbound Link Click, etc. • 3rd Party and Cross-Domain Tracking • GTM Tracking for SPA Websites • Content Grouping • Audience Creation for Remarketing based on any custom events. My wealth of experience and proficiency in cutting-edge tools make me an invaluable asset for businesses seeking to enhance their online presence and drive strategic growth through data-driven insights.