Grigory K.

Hello! Here are my frameworks for Meta ads, Google ads and website CRO. Feel free to use them to quickly solve your issue or for a fast launch as well. Contact me in case you need some help with implementation. Facebook/Instagram ads: 1. Market research: look for desires or pain points of your audience. Pick the most popular ones to work with - then more popular the pain/desire is, then more people you can appeal to; 2. Remember the exact words that people describe their desires with and write them down - you’ll use it in your ads; 3. Create several headlines to catch prospect’s attention - mention the pain, claim to solve it; 4. In the main copy describe the principle of your product’s work - how exactly it solves the problem and why is I worth trying (social proof); 5. Create several pictures based on your copy - show the product in work/show the result/show the moment of pain. Remember to be ethical; 6. Don’t use any detailed targeting - Meta itself recommends to avoid that to deliver the full power of its machine learning; 7. Iterate the ads consistently to improve performance, look for new pains/desires, repeat steps 1-7. Google ads (search): 1. Describe the services/goods you want to sell; 2. Find them using the keyword planner; 3. Collect other keywords that fit your product using the keyword planner; 4. Split them into adsets using the relevance principle - one product/service/product name per adset, E.g. - if you have a queries «car repair», «car painting» and «car scratch restoration», you should set different adsets for them; 5. Use the exact keywords in your ad. E.g. for a «car scratch restoration» query you should create an ad «Car scratch restoration | 1 day-ready | Car wash as a bonus», thus using the query in the ad; 6. Update the keywords and negative keywords consistently to increase performance. CRO: 1. Check if the heading on your website matches your product; 2. You should have an easy way to contact you - a lead form within 1-2 scrolls from any place on a site, a phone number, mb a chat widget; 3. Work on testimonials. I recommend to use the principle of Instagram profile - show the date, show more than 1 picture per testimonial, give the links to the reviewer’s accounts (if possible); 4. Work on portfolio (for service-based businesses). Make sure you have your brand somewhere on the picture - not as a watermark, but as a label on a worker’s uniform, on a constructed building, near the polished car. Just print it on the paper, hold it and take a photo of yourself and the work you've done every time you fulfill the order; 5. Describe your work process in a clear and short manner, like I do here; 6. Measure each iteration with at least 400 targeted visitors. Short intro about me: - 6 years experience in mediabuying; - Spent over $250.000 on ads with avg. x2.6 ROAS. Take a look at my portfolio - you may find it valuable as well. Hope this info helps you, otherwise reach out to me, let’s see if I can assist you. Respectfully, Grigory Khaidukov