Shilpi S.

I help businesses generate more leads, increase sales and grow their online presence through Meta Ads, Google Ads, PPC Campaign Management, Social Media Marketing and Performance Marketing. Whether you're looking to generate qualified leads, scale an eCommerce store, improve your advertising ROAS, or build a stronger social media presence, I can help you plan, execute and optimize your digital marketing campaigns. I work with businesses, agencies, startups and eCommerce brands across different industries, combining paid advertising, organic social media, analytics and AI-powered marketing workflows to achieve measurable business goals. META ADS | FACEBOOK & INSTAGRAM ADVERTISING I help businesses reach the right audience and turn advertising budgets into leads, sales and conversions. Facebook Ads Campaign Setup Instagram Ads Management Meta Ads Strategy Lead Generation Campaigns eCommerce Sales Campaigns Audience Research & Targeting Custom and Lookalike Audiences Retargeting and Remarketing Ad Creative Strategy Campaign Testing and Optimization Meta Pixel Setup and Tracking Campaign Performance Analysis ROAS and CPA Optimization GOOGLE ADS & PPC MANAGEMENT From campaign setup to ongoing optimization, I focus on improving advertising performance and making better use of your marketing budget. Google Search Ads Google Display Ads Google Shopping Ads Performance Max Campaigns YouTube Ads PPC Campaign Management Keyword Research Competitor Analysis Negative Keyword Optimization Conversion Tracking Landing Page Recommendations Google Ads Audit Budget and Bid Optimization Lead Generation eCommerce PPC SOCIAL MEDIA MARKETING & MANAGEMENT Build a consistent brand presence, reach your target audience and grow an engaged community. Social Media Strategy Social Media Account Management Instagram Marketing Facebook Marketing LinkedIn Marketing Pinterest Marketing YouTube Marketing Content Planning and Calendars Social Media Content Creation Reels, Stories and Carousels Community Management Hashtag and Audience Research Social Media Analytics Brand Awareness Campaigns eCOMMERCE & DTC PERFORMANCE MARKETING I help online stores attract potential customers, improve conversions and scale their paid marketing campaigns. Shopify Marketing eCommerce Advertising DTC Brand Marketing Facebook and Instagram Shopping Campaigns Google Shopping Campaigns Product Advertising Customer Acquisition Strategy Retargeting Campaigns Sales Funnel Optimization Conversion Rate Optimization (CRO) Customer Journey Optimization ROAS and CPA Improvement AI-POWERED DIGITAL MARKETING I use AI-assisted workflows to improve marketing research, content production and campaign planning. AI-Assisted Marketing Strategy AI Content Creation AI Social Media Content Planning AI-Powered Creative Ideation AI Ad Copy Generation Marketing Workflow Automation AI-Assisted Audience Research AI Content Repurposing Marketing Productivity Automation ANALYTICS, TRACKING & REPORTING Good marketing decisions require reliable data. I focus on tracking campaign performance and identifying opportunities for improvement. Google Analytics 4 (GA4) Google Tag Manager (GTM) Google Search Console Google Ads Conversion Tracking Meta Pixel Campaign Performance Reports CPA, CPL and ROAS Analysis A/B Testing Marketing KPI Tracking Campaign Optimization Industries I Work With eCommerce | DTC Brands | Beauty & Skincare | Healthcare | Finance | Real Estate | Professional Services | SaaS | Local Businesses | Nonprofits. Selected Campaign Experience Google Ads eCommerce campaign portfolio highlighting 6.2K conversions at a reported $4.66 CPA. Helped a mortgage advertising client scale monthly ad spend from $5K to $20K while lowering cost per lead, as reflected in client feedback. Managed Google Ads and Facebook advertising projects with positive client feedback. Experience in ongoing PPC retainers, social media management and digital marketing campaigns. Why Work With Me? Paid advertising and organic marketing experience. Meta Ads and Google Ads campaign management. eCommerce and DTC marketing understanding. Data-driven campaign optimization. AI-assisted content and marketing workflows. Clear communication and regular reporting. Focus on leads, conversions and business growth. Let's Grow Your Business Whether you need Meta Ads management, Google PPC campaigns, eCommerce advertising, social media management or a complete digital marketing strategy, let's discuss your goals. Share your website and marketing objectives, and I'll help identify the opportunities worth prioritizing.