Thai T.

Hi there! I’m Thai - Performance Marketing Expert: User Acquisition, Market Research & ASO My job description: 1) User Acquisition: ✓ Multichannel Marketing: Manage strategies and set up advertising campaigns on advertising platforms Google Ads, Meta Ads, Tiktok Ads, Unity Ads... Optimize content and performance metrics of digital campaigns. ✓ Data Analysis: Analyze user data to identify trends, behaviors, measure indicators of CPI, LTV or ROAs, etc. to optimize marketing campaigns. ✓ Content Marketing: Collaborate with Creative team to enrich and create media resources, optimize marketing effectiveness. Utilize content marketing to build brand awareness and trust ✓ ROI Analysis: Evaluate the return on investment (ROI) for various marketing campaigns. Adjust strategies based on performance metrics to maximize profitability. 2) Market Research: ✓ Competitor Analysis: Conduct thorough research on competitors to identify strengths, weaknesses, and market trends. Use competitive intelligence to inform strategic decisions. ✓ Market Segmentation: Segment target markets based on demographics, psychographics, and behavior. Tailor marketing approaches for each identified segment. ✓ SWOT Analysis: Perform SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses for products or services. Use findings to develop effective marketing strategies. 3) ASO (App Store Optimization) Expert: ✓ Keyword Research: Conduct in-depth keyword research to identify relevant and high-traffic terms. Optimize app metadata, including titles and descriptions, with targeted keywords. ✓ App Store Analytics: Utilize app store analytics tools to track performance metrics. Monitor user reviews and ratings for insights and improvements. ✓ Creative Asset Optimization: Optimize app visuals, including icons, screenshots, and videos, to increase click-through rates. A/B test creative assets to determine the most effective visuals. Feel free to connect with me for mutual benefits ;)